What are the Prerequisites to Make a Construction Brochure?
If you are in the construction business, this is something that would help the target audience to get familiar with your services. Sample Construction brochures contain information on a construction firm and what it has to offer. Brochures are the simple and elegant cards that catch human attention quickly and are portable to anywhere anyplace that makes reaching out to the audience easier. Do not miss out on this vital document and get it made quickly following the instruction given below:
1. Decide What Kind of Brochure to Go For
This will depend entirely on the amount of information you wish to share with the client. If you want to give into a lot of detail, then know that you can decide between tri folded or even bi-fold brochures. These usually have more than enough space for whatever information you'll be placing. Should you feel as if it's too much, then you can always opt to go for a single-paged brochure.
2. Know What Pictures to Use
This is very important as you want to provide the readers with some sort of preview to what it is that your construction company or firm can offer them. A few examples of what you can show are pictures of your builders in action or completed structures that your business is responsible for. Also, be sure that you only use images that are of high resolution as you'll want to make your brochure look as appealing as possible.
3. Decide on the Format
This is very important as you want to make sure that all the information on your brochure looks organized. Start with the font and font size. The majority of brochures make use of fonts such as Calibri or Helvetica as those are great for the text that goes into great detail. As for font size, it's usually 12-point font for the body, 10-point font for captions, and 14 to 22-point font for headlines. Take note that you don't necessarily have to follow these as they are merely recommended. As for how you'll arrange everything, you should look up samples of company brochures to give you an idea. If you want to make it even easier on yourself, you can always download and make use of construction company brochure templates and edit those in however way you wish.
4. Place Information about the Construction Company
You'll want to start with its complete name and you should include its logo. You may then proceed to provide its history and how it came to be. Keep this brief as you don't want it to take up too much space in your sample brochure. It is best that you also include the mission and vision statements of your construction company or firm. This will help the client understand what it is that you are trying to accomplish and what they can expect should they hire you for your services.
5. Provide Details on What You Have to Offer
Now you can start sharing what clients will want to know about. When doing this, you need to be very specific and detailed. Is your firm focusing on industrial or residential construction? What are the prices for your services? How will the clients communicate with you should they want to avail your services or if they have any concerns? Be sure to answer these and all other construction-related questions so that you can place them all in the brochure.
What Does a Construction Brochure Describe?
A construction brochure describes the services that a particular firm, agency or business is providing. It is a promotional document that describes a specific target audience about the benefits of choosing their services over others. People craft this document following the target audience’s construction requirements.
What is the Purpose of a Construction Brochure?
Construction brochure is a foldable or one-page document that concisely carries essential informative content of a particular construction agency or business. This document is used by other businesses too that are related to the construction field for advertisement and promotional purposes.
What a Construction Brochure Must Contain?
- Appealing graphics in the front.
- Company name and logo.
- Standard information about the construction business or company.
- Service details with attractive headlines.
- Demonstrative pictures of past projects.
- Content that highlights the benefits of choosing your services.
- Contact details.
What Customer Benefits Construction Brochure Must Include?
- Quality work.
- Work on time.
- Proof of excellence.
- Multi-stage planning of the building process.
- Comparative pricing and giving cheaper deals.
- Keeping the dialogue open.
How to Make a Construction Brochure?
- Open a ‘new’ or ‘blank’ page in any software you are using.
- Select ‘brochure’ in the search section and choose a suitable template.
- Customize it and save.
- Change margins and orientation as required.
- Add more pages if required.
- Draw columns and add suitable graphics and content.