How to Make a Construction Marketing Design in InDesign?
Back in the day, if you want to hear an announcement, you have to aggregate at a marketplace to listen to the town crier. Since then, the form of publications and marketing tools have changed. People started making use of leaflets, pamphlets, flyers, and brochures to introduce their companies to the people. In today's generation, online marketing is becoming more prevalent. You can see online ads, endorsements by social media influencers, online posters, etc. If you are looking for means to advertise your construction company, you can subscribe to our library of construction marketing designs in Adobe InDesign. However, if you prefer doing it yourself, follow these steps to create a marketing material using Adobe InDesign CS6.
1. Start With a Blank Document.
Click File and choose any type of preset depending on the kind of marketing material you're making. If you're making a Construction flyer, the standard size is 8.5x11 inches. Customize the paper size to suit your needs.
2. Choose an Image That Delivers Your Message.
Since you're making marketing materials, you will need images to catch your audience's attention. Select original photos or artwork that would show your company's profile in a glance. You can select a picture of your recent construction project site.
3. Place the Photo in the Design.
Create a shape inside your marketing material. With a Frame tool, draw a shape in the center of your design. You can choose a Rectangle Frame Tool or an Ellipse Frame Tool. Select the shape and place the photo inside. Adjust the picture with a Selection tool as much as you like. For example, if you are planning to promote a real estate site add a picture of the site.
4. Draft Your Sound Bite.
Think of a line or a sentence that can call out anyone's attention. It could be in the form of a question, an interjection, or an intriguing statement. Enlarge the font size and use colors that would catch a person's eye (e.g., red, orange).
5. Write an Engaging Content.
In a few sentences, write some descriptions of your company. If it's meant to promote your company, try to include achievements or awards in the content. You might want to hire an expert content writer to create the content for you.
When should I use InDesign?
If you are trying to create a design that has a lot of text (e.g., magazines, flyers, brochures), it would be best to use InDesign.
How do I advertise my contracting company?
The first thing you need to establish when starting a contracting business would be to create a website. Then you can make use of other advertising tools such as printed advertising or online advertising.
How do contractors get clients?
You can make door-to-door sales. You can also try to make target mail marketing via email or snail mail. Once you get a client or two, make sure to strengthen your client relationships.
How do I create a marketing plan for a construction company?
Determine your company's objective, first. Then, create a SWOT analysis to find out what your weaknesses are. This would help you identify which parts of the company you need to work on or boost. Based on your analysis, focus your advertising on the strengths.
How much do contractors make?
According to Glassdoor, contractors make $30k to $96k per year.