How to Create a Retro Poster in Adobe Photoshop
Versatility is the perfect word that can describe the effectiveness of poster usage as a means of promotion and advertisement. Considering the wide access of new medium that an advertiser can utilize in today's era, it's a big surprise that posters still impact many consumers. A data that are gathered by Statista would testify the effectivity of poster advertising. In their data about the US consumer action on poster ads, they deduced that there are roughly 40% of consumers stated that they respond by visiting or purchasing a product after seeing a poster ad.
Moreover, it's safe to assume that you opt to create one poster for your advertising purposes since you've come across this site. Lucky for you, we gathered below a guide on how you can craft one, particularly in creating one vintage poster. Here's how:
1. Establish your Poster's Purpose
To promote and advertise, that is the sole purpose of creating one poster. However, the question that you need to ponder is, what is it for? Considering that posters are one of the go-to avenues for one to advertise, you need to properly put into place the nature and purpose of your promotional poster. Identify whether it is for your desired music concert, circus event, or product advertisement. By doing this process, determining your poster's design and content would be an easy one for you.
2. Suit a Perfect Design Motif
So that you to establish a "blast from the past" vibe, picking a design theme that mirrors a retro-style poster is a need for you. Do you want to have the '80s discotheque theme, or you opt to go for '90s grunge? Since this process would depend on what era style that you want to choose for your creative poster's design, see to it that you thoroughly research the design trend and style approach of your picked motif.
3. Add your Poster Deets
Your retro-themed poster cannot serve its purpose if it doesn't have the essential details on it. Same as other promotional material such as brochures and flyers, you need to formulate an informational message that would encompass your poster. Upon formulating your poster's info, make sure that it would cover all the necessary details that would be vital to your specific readers. For instance, you aim for a party poster, include vital information such as the name of the party, date, and party location. Take note that you don't have to add much info into your poster, instead keep it short and concise.
4. Enhance your Poster Digitally
Using your preferred layout app, make modifications to your poster's overall visual structure. Feel free to experiment on the different layout editing styles. However, don't override the nature of your poster, which is a retro theme. If it is your first time to do such a project, a visual lookbook can help you actualize your retro poster with style.
5. Strategize your Execution
Although you might think that distributing and posting an advertising poster is as easy as a walk in a park, well, think again. You need to consider that, like any other marketing execution, posters do also have potential drawbacks. With this said, consider having a marketing plan about it.