What Is a Spa Brochure?
A spa brochure is a folded marketing tool that spa businesses use to promote themselves and their various spa treatment services. When compared to a spa flyer, its brochure counterpart is actually better since it is able to hold more information with its multiple panels.
How to Create a Spa Brochure?
Whether you're planning on making a spa brochure with a simple or minimalist design, you can refer to the list below as a source of inspiration. With these instructions, you can ensure that your business brochure is not only appealing but also informative.
1. Identify your target audience
Identifying your target audience is always an essential first step when creating something for advertisement purposes. Identifying a target market is quite easy since you will only need to determine a specific demographic group. Knowing your target, on the other hand, involves gathering information about what the audience needs or wants. These details will help ensure that your brochures will indeed cater to the demands of your target audience.
2. Decide on a type of brochure
There are actually several types of brochures that you can choose from, and each type has its own purpose depending on how you want to deliver your content. Some of these include the bi-fold, tri-fold, gatefold, z-fold, roll fold, and accordion fold, just to name a few. Simply decide on a specific brochure type that you think will be able to deliver your message effectively.
3. Outline the details that you wish to include on the spa brochure
Brochures are intended to advertise a business and its products or services in a highly comprehensible way. To do this, you will need to write an outline of the spa brochure's content detailing the business, the services that you're offering to your customers, and the benefits from those services. To make it much easier on your part, you may write these details in bullet form.
4. Gather images of your spa and the featured services
Aside from simply providing your readers with information through words, you can support that information by adding photos to the design. These photos should be relevant to the spa business plan and the services offered, and you should make sure that the images are high-resolution. However, if you plan on using stock photos on the internet, make sure that they are clear and not watermarked.
5. Design the spa brochure's cover page
A brochure will always have a cover page regardless of the type, and its design should be creative enough to draw attention from people. The cover page of a brochure serves to introduce the reader to the business and what it can possibly offer to its customers. Aside from that, the cover page can also help in creating the prospect's first impression of the business.
6. Put everything together and review the quality
Once everything has been set, you can start putting it all together by using an editing or processing tool such as Photoshop, Illustrator, Adobe InDesign, Word, Publisher, or Pages. It's always best to go with an application that you're most comfortable with, it'll allow you to fully edit the design. And just before you begin to print copies of your spa brochure, make sure to review its overall design and content.