What Is a Promotion Voucher?
A voucher is a bond of the redeemable transaction type which is worth a certain monetary value and which may be spent only for specific reasons or on specific goods. Some examples can include housing, travel, and food vouchers. A promotion refers to any type of marketing communication used to inform or persuade target market of the relative merits of a product, service, brand, or issue. A promotion voucher acts as a coupon to drive sales by offering products or services at a discounted price.
How to Make an Eye-Catching Promotion Voucher?
Promotion vouchers have very little differences from regular vouchers. Visually they are similar with only the content being the major differing factor. While regular vouchers contain more information, a promotion voucher contains little content. Find out how to make one by following the steps below.
1. Identify What Kind of Promotional Voucher You Want to Make
Most promotional vouchers have a kind of code that allows the customer to access the given discount. Here we will identify three promotional codes that you can work with for your simple vouchers. The first would be the public code. Anyone can see and/or use these. They are helpful for enticing new customers and encouraging previous ones to return. Private codes target specific group of people. It is mainly provided to loyal customers for special shopping opportunities. They are a good way to bring in new customers. The last is the restricted code. It can only be used once. A good example of when they can be given is as a means of apology for the delay in shipment or as a thank-you for reaching a milestone with your company.
2. Creating a Rough Draft of the Voucher
When you’ve decided on what kind of promotional voucher you want to work with, you need to create several rough drafts to get an idea of what the final product will look like. It’s better to have several options to choose from. You can decide how to work around a few options and merging them into a single design. One thing you need to emphasize during the rough draft is the layout for your design.
3. Putting In Important Information
For promotional vouchers, you need to put information such as the company name, contact details, company logo, the expiration date, and the amount of the discount or rebate that your customers can avail. The amount can be a fixed one or a discount percentage. Make sure you keep the information on the rules to a minimum. The shorter the text the less likely your customers will be discouraged from using it. Your instructions have to be clear, concise, and short.
4. Executing the Design
People have a tendency to judge products by their looks. So when it comes to designing your promotional voucher, make sure the grammar is correct and make sure your design is eye-catching and hard to miss. You can use Adobe programs like Photoshop or Illustrator to help you create your design. Also, make sure you have a call to action in your voucher to encourage the customers and users to make use of the opportunity given to them.
5. Printing and Distribution
With your design complete and information concise, your voucher is ready for printing. Your paper has to be of the highest quality because, well, you only want the best for your customers. Distribute it within your workplace, on the streets, or even online.