Sample Questionnaire

Sample Questionnaire

Company:

[Your Company Name]

Date:

[Date]

Purpose

The purpose of this survey is to understand your satisfaction level with your recent shopping experience in our retail store. Your feedback is critical in helping us improve our services. The questionnaire should not take more than 10 minutes to complete, and your responses will be kept confidential.

Instructions

To answer the questions, simply tick or fill in the box that most clearly describes your shopping experience.

General Shopping Experience

1. Which branch did you visit?

2. When was your last visit to the store?

3. How often do you shop at our store?

Product Selection and Quality

4. Rate the variety of products available at our store (1=Very Poor, 5=Excellent)

  • 1 - Very Dissatisfied

  • 2 - Dissatisfied

  • 3 - Neutral

  • 4 - Satisfied

  • 5 - Very Satisfied

5. How would you rate the quality of our products? (1=Very Poor, 5=Excellent)

  • 1 - Very Dissatisfied

  • 2 - Dissatisfied

  • 3 - Neutral

  • 4 - Satisfied

  • 5 - Very Satisfied

6. Were you able to find the product you were looking for?

  • Yes

  • No

Customer Service

7. How would you rate the helpfulness of our staff? (1=Very Poor, 5=Excellent)

  • 1 - Very Dissatisfied

  • 2 - Dissatisfied

  • 3 - Neutral

  • 4 - Satisfied

  • 5 - Very Satisfied

8. How would you rate the friendliness of our staff? (1=Very Poor, 5=Excellent)

  • 1 - Very Dissatisfied

  • 2 - Dissatisfied

  • 3 - Neutral

  • 4 - Satisfied

  • 5 - Very Satisfied

9. Please comment on your interaction with our staff.

Facilities

10. How would you rate the cleanliness of the store? (1=Very Poor, 5=Excellent)

  • 1 - Very Dissatisfied

  • 2 - Dissatisfied

  • 3 - Neutral

  • 4 - Satisfied

  • 5 - Very Satisfied

11. What improvements would you suggest for our facilities?

Overall Satisfaction

12. Overall, how would you rate your satisfaction with your shopping experience?

  • 1 - Very Dissatisfied

  • 2 - Dissatisfied

  • 3 - Neutral

  • 4 - Satisfied

  • 5 - Very Satisfied

13. What did you like most about your shopping experience?

14. What improvements would you recommend we make to enhance your shopping experience?

15. Would you recommend our store to others?

  • Yes

  • No


We greatly appreciate your participation in this survey. Your feedback is critical in helping us improve our services and provide the best shopping experience possible. Thank you for your time.

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