Advertising Demographic Survey Template
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Advertising Demographic Survey

Prepared by: [YOUR NAME]
Company: [YOUR COMPANY NAME]
Date: [DATE]

Introduction

We're constantly striving to improve our advertising strategy and understand the needs and preferences of our audience. Your participation in this survey will help us to refine our efforts and deliver more relevant and appealing advertising content. All responses will be confidential and used solely for internal analysis. Thank you for your time and contribution.

Instructions

Read each question carefully and select the most accurate answer. If a question is not applicable to you or you prefer not to answer, you may select the 'Prefer Not to Answer' option.

1. What is your age range?

  • Under 18

  • 18-24

  • 25-34

  • 35-44

  • 45-54

  • 55-64

  • 65 or older

  • Prefer not to answer

2. What is your gender?

  • Male

  • Female

  • Prefer not to disclose

3. What is your highest level of education?

  • High school

  • Some college

  • Bachelor's degree

  • Graduate degree

  • Other

  • Prefer not to answer

4. What is your current employment status?

  • Employed full-time

  • Employed part-time

  • Unemployed

  • Retired

  • Student

  • Other

  • Prefer not to answer

5. What is your total household income?

  • Under $20,000

  • $20,000-$34,999

  • $35,000-$49,999

  • $50,000-$74,999

  • $75,000-$99,999

  • $100,000+

  • Prefer not to answer

  • 6. What types of advertisements do you find most appealing?

    Print

  • TV

  • Radio

  • Social media

  • Email

  • Other

7. In general, how often do you make purchases online?

  • At least once a week

  • A few times a month

  • Once a month

  • A few times a year

  • Almost never

8. Of the purchases you make online, what categories do they usually fall into?


  • Clothing

  • Electronics

  • Home goods

  • Food/Groceries

  • Other

9. How do you perceive advertisements from [Your Company Name]?

  • Very positive

  • Somewhat positive

  • Neutral

  • Somewhat negative

  • Very negative

  • Not familiar with [Your Company Name]

10. how likely are you to recommend products/services advertised by [Your Company Name]?

  • Very likely

  • Somewhat likely

  • Neither likely nor unlikely

  • Somewhat unlikely

  • Very unlikely

Thank you for participating in this survey. Your input is valuable to us and will help us improve our advertising efforts. Have a great day!

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