FTC Guideline Acknowledgment Advertising Slip

This form serves as a comprehensive tool for [Your Company Name] to ensure full compliance with the Federal Trade Commission (FTC) guidelines regarding advertising practices. It is designed to systematically review and document the adherence of the ["Summer Blast Sale 2050"] campaign to FTC standards, encompassing aspects like truthful advertising, substantiation of claims, fair comparison, disclosure of material connections, clarity of disclosures, and the authenticity of customer testimonials.

Campaign Details

Campaign Name:		["Summer Blast Sale 2050"]
Start Date:
End Date:
Target Audience:

Campaign Details

Guideline Category	Compliance Confirmation	Example / Evidence Provided
Truthful Advertising	Yes No	"50% off on all swimwear – now $30 from $60."
Substantiation	Yes No
Fair Comparison	Yes No
Disclosure of Material Connections	Yes No
Clear and Conspicuous Disclosures	Yes No
Customer Testimonials	Yes No

Advertising Channels and Compliance Monitoring

Guideline Category	Compliance Confirmation	Example / Evidence Provided
Social Media (FB, IG, Twitter)	Yes No	Regular monitoring of posts and engagement
Email Marketing	Yes No
Television Commercials	Yes No
Online Banner Ads	Yes No

Signature of Compliance Officer:

Name:

Date:

Review and Approval by [Your Company Name] Management:

Name:

Position:

Date: