Event Budget Advertising Form
Event Budget Advertising Form
Event Details
Event Name: [Event Name]
Event Date: [Month Day, Year]
Event Location: [Your Company Address]
Total Advertising Budget: $50,000
Overview
The advertising campaign for [Event Name] aims to maximize audience reach and engagement, focusing on a blend of digital and traditional media. The total allocated budget is $50,000, with a strategic distribution across various channels to ensure a wide and effective reach.
Budget Allocation
|
Advertising Channel |
Allocation (%) |
Budget |
|
Social Media |
30% |
$15,000 |
|
Print Media |
20% |
$10,000 |
|
Online Ads |
25% |
$12,500 |
|
Radio & TV |
15% |
$7,500 |
|
Others |
10% |
$5,000 |
|
Total |
100% |
$50,000 |
Detailed Expenditure
A. Social Media
|
Platform |
Budget |
Reach (est.) |
Duration |
|
|
$5,000 |
200,000 |
1 month |
|
|
$4,000 |
150,000 |
1 month |
|
Tiktok |
$6,000 |
250,000 |
1 month |
|
Total: |
$15,000 |
- |
- |
B. Print Media
|
Type |
Budget |
Circulation (est.) |
Duration |
|
Newspapers |
$6,000 |
100,000 |
1 month |
|
Magazines |
$2,000 |
50,000 |
1 month |
|
Brochures |
$2,000 |
30,000 |
1 month |
|
Total: |
$10,000 |
- |
- |
C. Online Ads
|
Type |
Budget |
Clicks (est.) |
Duration |
|
Google Ads |
$7,000 |
500,000 |
1 month |
|
Banner Ads |
$5,500 |
400,000 |
1 month |
|
Total: |
$12,500 |
- |
- |
D. Radio & TV
|
Type |
Budget |
Listeners/ Viewers (est.) |
Duration |
|
Radio |
$3,500 |
300,000 |
1 month |
|
TV |
$4,000 |
500,000 |
1 month |
|
Total: |
$7,500 |
- |
- |
E. Others
|
Description |
Budget |
|
Emerging Platforms |
$3,000 |
|
Contingency |
$2,000 |
|
Total: |
$5,000 |
Expected Outcomes
-
Total Estimated Reach: Approximately 1.3 million across all channels.
-
Engagement Rate Goal: Aiming for a 5% overall engagement rate.
-
ROI Target: Anticipating a 10% increase in sales post-campaign.
Performance Tracking
Performance will be measured using specific KPIs for each channel, including reach, engagement, click-through rates, and conversion rates. A detailed report will be prepared to analyze the effectiveness of the campaign.
Adjustments and Recommendations
Post-event analysis will provide insights into the most effective channels and strategies, guiding future budget allocation decisions to optimize advertising efficiency and ROI.
