How to Make a Camp Flyer in Apple Pages
The North Camping American report in 2017 uncovered that 81% of teens born between 1997 and 2012 are very enthusiastic about outdoor escapades such as camping, hiking, and kayaking. The survey also found out that 58% of them have a positive outlook on campings because it is slowly becoming a trend among the young and is still expected to grow further in the coming years. It is both a source of fun and successful business ventures. Here are some tips on how you can make your own creative flyer to promote your camp:
1. Pen a Catchy Headline
Considering how many camp-related flyers, brochures, and other promotional materials are out there, how can you make yours stand out? Having a compelling headline in bold and snappy colors is a way to do it. It hooks your target audience to skim through the rest of your content. You could also include irresistible offers such as discounts and early bird rates to urge them into signing up.
2. Answer Frequently Asked Questions
Your promotional flyer should contain enough information right off the bat. No one likes calling up an inquiry for details that are basic such as the location, required participant age, and open house schedules. Save your readers from all the hassle. When drafting your content, put yourself in the reader's shoes and try to anticipate questions that may frequently be asked. These may include but are not limited to program descriptions, campsite directions, register process, and rates. Last but not least, be sure to leave contact details and a contact person in case further inquiries are needed.
3. Highlight Activities and Exciting Programs
The flair of campings is their day-to-day activities and programs. The participants signed up for the experience and memories they’ll gain from it. Your camp should have a theme where you can draw your activities from. If it’s a leadership camp, activities such as people management and public speaking will surely attract future leaders. If your camp is leaning towards younger attendees such as in kindergarten and arts and crafts camps, you might also have to indicate safety measures and procedures in your event flyer.
4. Invest in Excellent Photos
Pictures are compelling natural elements, they send significant unsaid messages that never fail to draw an audience’s attention. Entice readers with high-resolution photos that represent joy and excitement, such as candid snaps of children on one of your camp’s activities, a group enjoying a conversation, or pictures of your staff in their uniforms. These photos incite celebration and festivity that will positively affect whoever your marketing flyer will reach.
5. Integrate Branding Elements
Your promotional materials should identify your branding elements. These include color scheme, logos, tagline, and category. It should represent the image of your business to legitimize them as something that belongs to you. It also helps campers and potential clients recognize and remember you better. Additionally, you may also use posters to serve as an extension of your brand’s name and characteristics.