What is a Construction Business Card?
It is no secret that the construction industry is massive in size. According to Statista, private construction reached an expenditure of about USD 992 billion in 2018. Being in the business requires you to build connections; thus, the need for a business card that caters to your construction clients and partners. With it, prospective customers can have a handy card that they can place in their wallets for convenience and will contact you whenever they want.
How to Make a Construction Business Card
Do you need to craft a construction business card to improve your company's marketing? We have a few useful and easy-to-follow tips below on how you can create creative yet professional construction business cards.
1. Open an Editing Software
There are many editing software available for every designing process of small or large sizes. Some of these include Adobe Photoshop, Illustrator, and InDesign. There are free websites you can use that have similar tools to these programs. Whatever you end up choosing, remember to select the specific card size you need and start.
2. Include Relevant Details Only
Your creative business card is a small document. Please do not overdo it with too many details. Its function is to serve as a contact line when your clients demand your service. Include the following information: your complete name, business name, job title, contact details, and official website. There is other information you may want to add, such as your company logo, business tagline, social media accounts, QR Code, and more. Remember that every added detail you put in this document, keep them in different layers so you can edit them without inconvenience.
3. Use Professional and Readable Font Style
Since you are creating a construction service business card, you are not required to put too much artistry. The key is to make it simple. Do not use playful fonts and avoid tiny and italicized typefaces. Classics such as 'Calibri' and 'Cambria' are perfect to use in these business cards. It is also essential to have proper size and readability, so they are sufficiently readable.
4. Use Colors Appropriately
The choice of color can have a significant impact on your business card. Because you are in construction, your card has to look professional. So, avoid incorporating too much color. The background color and font color should be contrasting to enhance legibility while looking pleasing to the eyes at the same moment.
5. Decide the Paper Type, Finish and Size
Business cards come in different styles and forms. Thus, you need to pick one that fits your business sector. We suggest using a high-quality card stock (16 pt. card stock to be exact) as it provides the right amount of thickness for it to feel luxe. You also have the option to choose from a glossy or matte finish, so choose according to your preference.
What is a construction business card?
Construction business cards are an informative piece of paper that notifies the reader about a business or company. It helps in strengthening business in getting quick leads as the card contains a construction business's contact details and addresses.
How to can you hand over your business card to someone?
Not everyone will contact your business just by reading a business card. The perfect way to do so is to engage them in a dialogue and gradually make them curious to learn more. If the prospects need time to think, give them your business card to contact back.
How can you distribute business cards quickly and effectively?
- Join networking events and hand the cards out to every potential or interested prospect you meet.
- Make a connection with leads.
- Use community boards.
- Slip it in at the places where it makes sense.
- Always keep the cards with you.
- Do not pass them indiscriminately.
How to make an attractive construction business card?
- Choose thick and good quality paper stock.
- Personalize the card with your business's unique information.
- Add a creative and innovative tagline and graphic relevant to your business.
- Offer an exceptional service that resolves the pain point of customers.
- Include a strong "Call to Action."
Who do you give your construction business cards to?
- To those who asked for your company's basic information.
- To potential leads and prospects.
- To employees to circulate to the clients.
- To people whom you intend to follow up with.