What Is a Discount Instagram Post?
A discount Instagram post is an ad that businesses post on Instagram to promote their discounted products or services. Instagram says that around 80% of Instagram users are following a company on the platform.
How to Make a Discount Instagram Post
Encourage customers to get any discount offers through your modern Instagram posts and check out the tips to help you.
1. Showcase a Discount Offer
While people are mindlessly scrolling their feeds, a discount offer may stop them. It's not new that using a discount or promo is an effective marketing strategy that's why lots of brands use them. Remember, your discount is the pinnacle of your sale Instagram post, so highlight it.
2. Use Colors
Colors can make anything more beautiful. So, using them on your advertising post is going to be very effective. You can choose any shade you want for it. But if you want more likes, you can use blue as your dominant color. According to Curalate's research, 24% of posts who have blue as their dominant color got more likes than red pictures. However, this doesn't mean other colors can't have likes.
3. Write a Caption
Writing a short caption can help with your Instagram ad post engagement. You can add the vital details that your photo doesn't have on your caption. Writing a caption has some precautions, too. When you write, keep it short because people don't like reading long paragraphs.
4. Make Your Design Trendy
Use the trendy and popular graphic design on your social media post if you want to stay up to date. Check what's the most stylish colors or typography and apply it to yours. You can also explore trends and get some ideas to be more creative.
What is a discount code?
A discount code is a code that a customer can use to reduce the price of an item he or she bought. Customers can get discounts through a dollar amount or through percentage, according to Big Commerce. Businesses use discount codes to keep customers coming back to buy products or get their services.
What should you not post on Instagram?
Instagram is a platform where people can post about food, travels, experiences, opinions, and mostly about anything they like. But there are still limits on what people should post on their accounts. The list below can guide you on what you shouldn't post.
- Don't write long captions.
- Don't boast on your post.
- Don't make it a place to rant.
- Don't post too many selfies.
What are the two types of discounts?
There are two types of discounts that you can use in your business. Read them below.
- Trade Discount
- Cash Discount
What is discount pricing strategy?
Discount pricing strategy pertains to selling products with low prices in bulk. In this strategy, you lower the prices of your products to increase the number of customers. You can also use this strategy for your clearance sale.
How often should I post on Instagram?
To increase engagement on your account, you can post 1.5 times every day, like other bigger brands. After that, check if that works for you. Lastly, always remember to post consistently because your followers may lose interest if you don't.