How to Make a Real Estate Flyer in Adobe Illustrator?
Real estate is property comprises of land and the buildings found on it. Also, it includes the land's natural riches, such as unrefined plants, animals, livestock, crops, mineral deposits, and water. It is a physical asset and a kind of real property. For further understanding, real property is consists of buildings, lands, and other developments, as well as the authority to enjoy and use that particular land and its progress. If you happen to organize an open house or improve your real estate marketing strategy by using flyers, we have collected some tips and guidelines for you.
1. Planning is Requisite
Plan the details of your flyer thoroughly. Your competitors have undoubtedly used this type of promotional tool; thus, you need to make your material unique and outstanding. In that sense, you can give a brand-new experience and connection to people by handing them an exceptional flyer. Therefore, give yourself time to extract ideas that are beneficial to you and your prospects then mold them into a full-blown plan.
2. Determine the Basics
Select a real estate flyer template that fits your taste. Afterward, begin deciding its technical components such as the orientation and size. Choose between vertical and horizontal for the former — vertical is commonly used; hence, it is highly suggested. For the latter, the available measurements are (US) 8.5x11, (A4) 8.27x11.69 inches + bleed; thus, you may select between them.
3. Design Keenly
Your real estate flyer should reflect your business. Therefore, it should be professional, but it does not restrict you to be creative. That said, begin designing your paper document. Select a design type such as elegant, modern, simple, etc. to make your design elements harmonious and balanced. Moreover, use a captivating color scheme, an image that speaks luxury, catchy font styles, and more. Just make sure that all the details combined are attention-worthy.
4. Write the Vital Information
Is that house in your flyer for sale? What type of real estate is that, is it commercial or residential? — These are some of the possible questions to appear if your flyer does not have enough information in it. That said, carefully input the essential data for your marketing material. Start with a brief description of your business and the rest will follow — like the offered products or services, promotions or discounts, engaging tagline, and call to action.
5. Do not forget to Brand
Take advantage of this situation to brand your real estate business. Enter your company name, logo, and address as well. Moreover, do not forget to include your contact information, social media accounts, and official website (if there is). Branding is vital because it gives a remarkable impression on customers. Also, it enables them — including your prospect clients — to catch on what to look forward from your business.
6. Polish, Save, and Print
Polish your document. Add some finishing touches if needed or edit if there are unnecessary things present. Afterward, save your craft by clicking the File and hitting Save as at the taskbar of Adobe Illustrator. Create a relevant name for your file and select ".ai" as its file format. Then, choose a convenient location to put your finished document. Lastly, print your desired copies and distribute them.