What Is an Insurance Flyer?
A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. An insurance flyer is a visual printed promotional material created specifically to highlight the type of insurance your business provides like property, health, vehicle, travel, and family. The insurance flyer contains information like the services the business provides as well as the location and contact information.
How to Make a Potent Insurance Flyer?
You can gain more clients and earn more profit through printing out and distributing flyers. This kind of marketing instrument is cost-effective accessible, and easy to print. By following the steps below, you will be able to create a potent insurance flyer.
1. Create a Rough Draft of the Flyer
The first step to creating an insurance flyer is by sketching out a rough draft of what you want your flyer to look like on a piece of paper. You can use a template for your reference too. Either way, the main purpose of the rough draft is to plan out the flyer’s layout.
2. Functions of the Flyer
Once you’ve decided on the layout you want to work with, you can begin designing your simple flyer. Remember that the flyer is used for commercial purposes, so you need to keep the important details visible. Just make sure you follow these rules: make the information easy to read, keep the essential information and contact details accessible, and keep things realistic with a “what you see is what you get” attitude.
3. Minimize the Content of Your Flyer
The current trend in advertising media is the application of minimalism to keep the layout look subtle and calm. A home insurance flyer, for example, can simply feature the image or illustration of a house or a family in front of the house. It can also use visuals of the family within the home. A flood insurance flyer also usually features a house submerged in water with rain clouds above it.
4. Choosing the Color Palette for Your Flyer
A flyer that uses little to no color is usually an ineffective one. To make your flyer look attractive to potential clients you’re going to have to add in some colors. The lack of it only makes your viewers lose interest. The simple solution to your sample flyers color palette would be to use your company colors as secondary colors. You can also use different shades of your company colors to really stamp it in as your trademark.
5. Selecting the Right Images
This is the easiest step. The image you select must be relevant to the kind of insurance you’re offering. You may use stock images but it would be much better if you held a photoshoot of your own. An alternative to images would be using vector images.
6. Call to Action
A call to action usually uses phrases such “Sign up now!” or “Save up to 70% on life insurance!” These phrases encourage your clients to take your insurance as they can capture their attention and spark their interests. Don’t forget to include one to engage your viewer.