How to Design an IT and Software Invitation in PSD?
Most IT and software events are a combination of proper formality and enjoyment. Its degree of formality often depends on the software that will be launched or the tech topic that will be discussed. So if you are organizing any IT or software event soon, it is a good idea to capture both style and substance in its design. To learn how to do that, read on the steps below to know how to design an invitation that will make your event a must for IT professionals.
1. Establish the Atmosphere of Your IT/Software Event
When hosting an event for your IT company, it is encouraged that upon designing your invitation letter or invitation card, it should already establish the atmosphere of your event and convey the type of event it's going to be. By doing so, you would already know the right wording to use. For tech conferences, seminars, or summits, you should use a formal invitation wording. For party invitations such as software launch parties, you may use fun corporate event invitation wording to capture the interest of your target attendees.
2. Direct Busy Eyes to the Essentials
In general, IT and software events are business in nature to the point that even if you are launching a mobile app game for children, it doesn't put away the fact that business individuals are involved in the software development and launch. Also, keep in mind that these type of people are the busiest ones. Hence, it is only vital that you highlight the essential information that they would often immediately look for upon receiving your invitation.
3. Use Design Elements Wisely
As much as you want to pack your invitation design with visually attractive elements, you are highly discouraged from doing so as it would only make the final invitation output look cluttered and an eyesore. Use design elements that you are sure that would create an impact in the eyes of your attendees. These elements include your branding logo, brand colors, and fonts, some vectors used to highlight essential information, and the images that display the feature of the software product being launched. You can take the help of some posters and flyers for some color combinations and styles.
4. Create a Visual Balance
When designing any type of design material, balance is a highly crucial factor that should be considered at all times. Too many graphic elements in the design will make your invitation less informative, and it might even look less professional for some people. Too many text elements will make your invitation look less appealing and inviting. Too much of the two will make your invitation look overwhelming in the absence of negative or white space.
What Are Some IT/Software Events You Can Organize?
Here are just some of the many tech events that you can organize for your company:
- Technology Festivals
- Mobile Exhibition
- Gaming Events
- Trade Fairs
- Startup Launch or Competition
- Tech Conferences or Summits
What Are the Essential Information of an IT/Software Invitation?
- IT company or software business name and logo
- Title of the event
- Purpose of the event
- Time and location
- Contact information
- Appropriate Attire
- Call to Action
What Are Proper Invitation Etiquettes?
- Do not abbreviate any terms or names, especially addresses
- Spell out date and time for better comprehension
- Send it early to allow guests to prepare
What Are Your Invitation Medium Options?
- Through traditional paper invites: This type of medium is inexpensive, easy, and, obviously, tangible.
- Through digital means: Use electronic invites to go paperless. Using this medium is also convenient as you can send it to many people through emails and social media.
Why Should You Personalize Your Invites?
Personalizing your invitations will look more inviting in the eyes of your invitation recipients. Eventbrite reports that personalizing your invites with your target attendees' city address will increase open rates up to 20%.