How to Create IT/Software Brochures in Adobe Photoshop (PSD)?
Whether you’re offering a VPN service or a management app, you won’t be able to generate much interest for them without the help of some advertising. Fortunately, similar to flyers, brochures offer a cheap yet effective way of promoting your brand.
As described by smallbusiness.chron.com, brochures are a versatile material that you can use as handouts or as tabletop displays. So, to help you set up your own custom brochure in Photoshop, we have cited some tips down below:
1. Lay Down a Proper Base
Go ahead and open a fresh file/template in Photoshop. Before starting to work on graphics and content, you first need to prepare a foundation to work with. Set your document’s orientation to landscape and apply margins to make symmetrical sides for the folding.
2. Apply Fitting Visuals
With a base, you are now ready to start. It’s time to prepare some artwork and/or photos for giving an attractive look to your brochure. Since we’re dealing with software and information technology, it’s a good idea to use art/imagery of computers or a sleek graphic design with geometric shapes and patterns. Feel free to have just one image span across a whole side or use an arrangement of smaller ones together.
3. Draft Your IT Brochure’s Written Content
Now that your brochure is looking good, you should frame the message that the brochure is going to convey to the target audience. It takes more than just stating facts and having good grammar to sell your offers--a few clever lines here and there can leave a better impression on your readers.
4. Make Sure Everything is in Order
After completing your composition, go over the entirety of your content, and make any necessary corrections. Next, do one or two test prints before making your finalized copies of your company brochure.
What kind of content should I include in a brochure?
There are several bits of information that your brochure shouldn’t be without such as:
- The company or organization’s name
- Different types of contact information
- You company’s logo
- A clever or witty tagline
- Various outlines of your offers and their benefits
What kinds of brochures are there?
There’s a number of different brochures types you can take advantage of:
- Bi-fold brochures
- Tri-fold brochures
- Gate-fold brochures
- Z-fold brochures
- Folders/insert brochures
How many pages should I give my brochure?
Typically, each fold you make on your brochure will make 4 pages. So, your brochure should have a multiple of 4 pages as its total.
What is a brochure used for?
A brochure is a type of promotional material that’s used to advertise various kinds of goods and services. With the foldable design of a brochure, you’re able to highlight a good deal of information within a compact format.
What are the standard sizes for making a brochure?
Brochures can be printed out in a number of dimensions, depending on what you need:
- 8.5” x 11”
- 8.5” x 14”
- 5.5” x 8.5”
- 9” x 12”
- 11” x 17”
- 11” x 25.5”