How to Design a Menu
Restaurants are one of the highest-earning businesses in the world. According to the National Restaurant Association, the restaurant sector's total revenue in 2019 is 863 billion dollars, equivalent to 4 percent of the United State's GDP. Part of this success is the marketing strategies and the design of the restaurant's peripherals, such as menus. If you want to design a pleasant-looking menu, the steps below might help you.
1. Plan the Menu's Overall Layout
The layout is key to organizing the contents of the menu. You can use it to plan out how the menu will turn out. When planning for the menu's layout, you have to think about the design elements such as color, photos, fonts, etc. All of these elements have to match each other.
2. Select a Theme for the Menu
Unifying the design elements of menu design is important. You can accomplish this effortlessly by choosing a theme. A theme will serve as the main reference that will guide and unite the design elements.
3. Create a List of Food Items
A restaurant menu is nothing without the delicacies that the establishment is serving. The list of food on the menu is central to its design. Create a list of food that your restaurant is serving along with the prices. Set it aside for later.
4. Gather Visual Materials to Spice Up the Menu
You might need some photos and illustrations to make the menu more presentable. You will certainly need some pictures of the food the restaurant is serving. This is to allow the customers to know what they are ordering.
5. Finalize the Menu Design
Once you have the materials you need and the layout plan is complete, you can now finalize the menu design. Arrange the design elements and contents according to the planned layout. Finalize the sample menu design by including the list of food items and their corresponding prices.