What Is a Social Media Instagram Story?
A social media Instagram story can be a video clip or an image than an Instagram user shares on his or her account. You can also use this Instagram feature to promote your brand's products and services to increase revenues. Instagram reports that 50% of businesses use Instagram Story.
How to Make a Social Media Instagram Story
Instagram Story is an excellent feature for marketing your products or services. So, try the ideas below in making it.
1. Have a Target Market
When it comes to advertising, it's vital to identify your target market. Tailoring ads for a specific audience will highly make your all Instagram stories successful. People will feel that you understand what they need through personalized ads for them.
2. Highlight Discounts
Offers are killer persuaders and make people want to grab discounts quickly. Once you've decided about the offer you want to give, make sure that you highlight it on your sale Instagram story. Place it on the side or at the center to make it the first content people will see.
3. Keep the Design Simple
While it's sometimes tempting to season your advertising story with tons of beautiful designs but remember that simplicity is better. Adding too many visual elements may make your social media story look confusing. So, choose simple themes, colors, and other designs for your layout.
4. Add Picture that Speaks
Although not all stories contain photos, they can make your story look more alluring. For instance, you're making a food app promotion Instagram story, capture people's interest with mouth-watering images of food. Choose the photo that speaks for your story.
5. Provide a Call to Action
Call to actions need to be present on your Instagram ad story. It has to be clear and has to tie with the benefits for people. Confusing call to action with too many details but failing to focus on people will be unsuccessful.
What are the seven blocks of social media?
Jan H.Kietzmann et al.'s research developed a framework for social media, and they divided it into seven blocks. Read each below.
What are the roles of social media?
Social media exists to help people communicate quicker. It connects people who are near or far from each other. Aside from personal communication, you can use social media for business purposes. You can use social media platforms to promote brands, events, or campaigns.
Why did Instagram delete my story?
Odds are, you've added an Instagram story today, but you're surprised that Instagram suddenly deletes it. So, to help you identify the cause, check out some of the reasons why Instagram deletes a story.
- You didn't follow Instagram's community guidelines.
- You haven't updated your account.
- You forgot to verify your email or phone number that's linked to your account.
Who can see my Insta story?
The visibility of your Instagram story depends on your privacy setting. Only your followers can see your story when your privacy setting is private. Oppositely, anyone who visits your profile can see your story (followers or not).
What is paid social media?
Paid social media refers to advertising a business's products through text, video, or other formats. It also refers to sponsored promotions. The main routes for paid social media are social media platforms like Twitter, Instagram, Snapchat, Facebook, and more. Examples of paid social media are display ads and cost per click (CPC).