What is a Social Media Marketing Plan
There are more than 2 billion social media users in the world today. And that figure is expected to reach the 3 billion mark just in the next few years. As a business owner, manager, or marketer, developing a holistic social media marketing plan now will only get your company or organization at the forefront of this shift.
A social media business plan is a detailed document of all the different strategies you intend to do and the different milestones you want to achieve on social media. This plan will serve as a touchstone for you (and your team) in determining the success or failure of your social outreach programs.
How to Create an Effective Social Media Marketing Plan
The effectiveness of a social media plan depends on a lot of things. Chief among them is a brand’s authenticity and commitment to this new way of promoting themselves.
If this is your first rodeo in the world of social media marketing, we have compiled a few tips that you may follow to create a bigger and more positive impact on social media.
1. Develop Your Branding Design Elements First
The most effective social media marketing strategies are those that in line with what your brand is all about or on what kind of message you trying to sell. All these elements should then be captured in unique branding design and plastered all over your social media accounts.
We are talking about your brand logos, profile cover photos, slogans, and trademarks. Make sure that different SNS accounts use, more or less, the same branding elements.
2. Choose a Social Media Platform
If social media is a battlefield, then your preferred social media platform is your main weapon. Choose a platform that will best allow you to interact with your target audience.
If you want to engage with as many SNS users as possible, Facebook is where to go. It has the largest userbase among different social media platforms today. Tumblr and Snapchat, for example, has a younger demographic. So choose this if your brand’s or company’s focus is younger teens. Select YouTube if you want a diversified yet video-focused audience.
3. Capture Your Audience’s Attention With Compelling Content
In the United States alone, a person spends about 21 minutes on social media per day. That is why, just like other types of marketing strategies, you need to create content that readily hooks your customer’s attention.
You are competing against other types of print and digital marketing plan efforts. Compelling content may come in the form of well-researched videos (YouTube), catchy and relevant brand memes (Twitter), or Facebook posts that include a photo and links to a comprehensive article.
4. Combine Different Social Media Marketing Techniques
When first starting out in social media marketing, select one platform to familiarize yourself with. And as you learn its ins and outs, you can begin branching out to other social networking sites. As time goes on, you can use different social media platforms to attract different age groups and demographics.
5. Evaluate Plan Status Regularly
The evaluation phase is very important when creating any kind of marketing plan. Include detailed and frequent status checks when making your own social media marketing plan. This ensures that all strategies are implemented as planned.
Evaluating the effectiveness of your marketing plans regularly also lets you quickly make changes to it as necessary.