How to Design a Travel Voucher in Illustrator?
It is important that you know how to design a travel voucher as this is an avenue to capture the attention of potentials customers and as leverage for increased sales and, therefore, profit. To design an effective travel voucher, here are some simple steps that you can follow:
Because you are a travel agency, it is vital that you do some research about the industry that you are into. You must also check out the offers of your competitors and assess the strengths and weaknesses of their offers. After putting all these into account, formulate your own way of presenting your travel voucher and what perks and freebies are effective in attracting customer's attention.
2. Clearly Present Your Offer
Now that you have already planned for the strategies in presenting your voucher, make sure that you clearly present your promos and discounts to your target market. Be straightforward in your wordings and avoid ambiguous words. If there are any related conditions that must be complied before they can enjoy the voucher, then state it plainly. For example, if you are offering a 50% discount only to the next purchase or the second purchase, state it in the terms and conditions of your voucher or else the customers would assume that the 50% discount is also applicable in your first order.
3. Choose Appropriate Colors, Fonts, and Designs
It is not necessary that your voucher is unique; it is only important that it captures the interest of your viewers because that is its main purpose in the first place. For the design, choose designs that are related to your offer. For example, in a travel agency like you, you can incorporate the method of transportation that provides travel services, such as a plane, ship, train, etc. For the colors, it is preferable to choose two to three colors to maintain a minimalist yet elegant design and to avoid clutter. Meanwhile, the fonts that must be used are those that are easily readable, such as sans serif fonts and any fonts that do not tend to overlap when its size is decreased.
4. Add the Essential Elements
The essential elements that must be present in your travel voucher include the name of the travel company, logo, address, contact number, unique voucher number, illustrations or graphics, important travel dates, expiration, and many others.
5. Review and Save a Copy
Finalize your design by making sure that there are no details that you missed and there are no typographical errors or misspellings as this may affect the credibility and reputation of your travel company. You also need to make sure that there are no misplaced graphics, illustrations, or photographs. After you are done checking these things, do not forget to save a soft copy in your device because you can still use that when you want to reprint more copies or you want to design related vouchers in the future.