Marketing Post-Launch Evaluation
Product Name: [product name] | Launch Date: [month-day-year] |
Please complete the form based on your observations, experiences, and the data available to you. Rate each criterion on a scale of 1 to 5, with 1 being "Poor" and 5 being "Excellent."
Marketing Performance:
Criteria | 1 | 2 | 3 | 4 | 5 |
Reach to target audience | | | | | ✔ |
Clarity and effectiveness of message | | | | | |
Visual appeal of promotional materials | | | | | |
Engagement rate (likes, shares, comments) | | | | | |
Conversion rate from promotions | | | | | |
Feedback Collection:
Criteria | 1 | 2 | 3 | 4 | 5 |
Ease of collecting customer feedback | | | | | ✔ |
Relevance of feedback received | | | | | |
Speed of response to feedback | | | | | |
Distribution and Accessibility:
Criteria | 1 | 2 | 3 | 4 | 5 |
Product availability in stores | | | | | ✔ |
Product stock management | | | | | |
Ease of online purchase | | | | | |
Feedback:
Please provide detailed feedback on the following
What worked best during this launch?
The teasers released before the actual launch created a sense of anticipation and curiosity, ensuring that we had a captive audience waiting when we went live. |
What areas need significant improvement?
Suggestions for future launches?
Evaluator's Signature:
[Your Name]
[month-day-year]
Thank you for your invaluable input!
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