Marketing Product Promotion Evaluation
Product Name: [Your Company Name] Product
Launch Date: [Date]
Promotion Channels:
Please rate the effectiveness of each promotion channel on a scale of 1 to 5, with 1 being "Not Effective" and 5 being "Very Effective."
1 | Social Media | 5 |
2 | Email Marketing | |
3 | Content Marketing | |
4 | Influencer Marketing | |
5 | Paid Advertising | |
6 | Traditional Media | |
7 | Event Marketing | |
8 | Other (please specify): | |
Key Performance Indicators (KPIs):
Sales |
1 | Total Sales Generated: | $10,000 |
Number of Units Sold: | 30 |
Website Traffic |
2 | Increase in Website Traffic (%): | |
Bounce Rate (%): | |
Social Media |
3 | Increase in Follower/Fan Count (%): | |
| Engagement Rate (%): | |
Email Marketing |
4 | Email Open Rate (%): | |
Click-through Rate (%): | |
Content Marketing |
5 | Number of Blog/Article Views: | |
Average Time Spent on Blog/Article: | |
Influencer Marketing |
6 | Number of Influencer Posts: | |
Engagement on Influencer Posts: | |
Paid Advertising |
7 | Click-Through Rate (CTR): | |
Conversion Rate: | |
Event Marketing |
8 | Number of Registrations/Attendees: | |
Participant Satisfaction Rating (out of 5): | |
Overall Evaluation:
Please provide an overall rating for the product launch and promotions on a scale of 1 to 5, with 1 being "Poor" and 5 being "Excellent."
Comments and Recommendations:
Please provide any additional comments, insights, or recommendations based on your evaluation of the product launch and promotions.
Date of Evaluation: [Date]
Evaluator's Name: [Your Name]
Department: Marketing
Thank you for taking the time to evaluate the product launch and promotions. Your feedback is valuable in optimizing our marketing strategies and ensuring the success of future launches.
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