Warranty Advertising Compliance Checklist
Warranty Advertising Compliance Checklist
Please complete each section of the checklist and check off the task you’ve completed.
General Compliance
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Ensure all statements regarding warranty coverage are truthful and can be substantiated.
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Avoid misleading or vague claims about warranty terms.
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Clearly state the duration and scope of the warranty.
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Specify any conditions or limitations.
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Ensure all advertising claims are consistent with the actual written warranty provided with the product.
Legal Requirements
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Adhere to all applicable laws and regulations concerning warranty advertising in the jurisdiction where the advertisement is published.
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Comply with the requirements of the Magnuson-Moss Warranty Act, including the disclosure of certain warranty terms and availability of warranty documentation before purchase.
Transparency
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Clearly disclose any costs that may be incurred by the customer under the warranty
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Identify the party responsible for providing the warranty.
Comparative Advertising
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Ensure that any comparative advertising related to warranties is fair and not misleading.
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Compare similar aspects of warranties.
Online and Digital Media Compliance
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Ensure warranty information is easily accessible and readable in digital advertisements.
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Include links or directions to full warranty details where space is limited.
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Ensure any warranty claims made on social media platforms are compliant with this checklist.
Review and Approval
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Establish an internal review process for warranty advertising to ensure compliance.
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Involve legal counsel as necessary.
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Maintain records of all warranty advertisements and relevant approvals.
Training and Education
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Provide regular training for staff involved in creating and publishing warranty advertisements to ensure awareness of compliance requirements.
Periodic Review
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Regularly review and update the checklist to reflect changes in laws and industry practices.
