Commercial Bid Design
I. Introduction
This commercial bid is submitted by [Your Company Name] in response to the request for proposal (RFP) issued by Cafe Inc. for the production of a 30-second television commercial to promote the Cafe Coffee Maker. Our team is excited about the opportunity to showcase this innovative product through engaging and creative storytelling.
II. Company Overview
[Your Company Name] is a full-service production company with over 10 years of experience in creating high-quality television commercials and promotional content. We have successfully produced commercials for various brands, helping them connect with their target audiences and increase their market presence.
III. Project Understanding
We understand that FreshBrew Inc. aims to create a visually appealing and impactful commercial that highlights the features and benefits of the Cafe Coffee Maker. The target audience includes coffee enthusiasts and busy professionals seeking convenience and quality in their coffee-making experience.
IV. Scope of Work
The scope of work for the TV commercial production includes:
Pre-Production:
Concept development and scriptwriting
Storyboarding and shot planning
Casting talent and securing locations
Production:
Filming the commercial over a two-day shoot
Utilizing high-definition cameras and professional lighting
Direction and cinematography
Post-Production:
Video editing and color grading
Sound design and voiceover recording
Final review and delivery of the completed 30-second commercial
V. Pricing
A. Cost Breakdown
Item Description | Quantity | Unit Cost | Total Cost |
|---|
Pre-Production Services | 1 | $5,000 | $5,000 |
Production Services | 2 days | $7,000 | $14,000 |
Post-Production Services | 1 | $3,000 | $3,000 |
Miscellaneous Expenses | 1 | $1,000 | $1,000 |
Total Estimated Cost | | | $23,000 |
|---|
B. Payment Schedule
30% upon signing the contract
40% upon completion of filming
30% upon final delivery of the commercial
VI. Timeline
Phase | Start Date | End Date |
|---|
Project Kickoff | January 1, 2055 | January 2, 2055 |
Pre-Production | January 3, 2055 | January 15, 2055 |
Production | January 16, 2055 | January 17, 2055 |
Post-Production | January 18, 2055 | January 30, 2055 |
Final Review | January 31, 2055 | February 2, 2055 |
Delivery | February 3, 2055 | February 3, 2055 |
VII. Qualifications
Our team includes experienced professionals in scriptwriting, directing, and video production. We have worked with notable brands such as GrindUp Coffee Shop and BrandVibe Beverage Company, producing commercials that increased their customer engagement and sales.
VIII. Conclusion
We are eager to partner with Cafe Inc. to produce a captivating commercial that effectively communicates the benefits of the Cafe Coffee Maker. Our expertise in commercial production and dedication to quality will ensure the project’s success. We look forward to discussing our proposal further.
Contact Information
[Your Name]
[Your Company Name]
[Your Address]
[Your Email]
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