This template is a "Customer Problem Statement Template," designed to help teams articulate and understand customer problems in a structured, empathetic way. It follows a well-known problem statement format, broken into five distinct columns.
The columns are labeled: "I am," "I'm trying to," "But," "Because," and "Which makes me feel." Each column represents a component of the problem statement, guiding users to fill in specific details about the customer, their goal, the obstacle they face, the underlying reason for that obstacle, and the emotional impact.
Underneath each label, there are multiple color-coded sticky notes: yellow for "I am," dark blue for "I'm trying to," light blue for "But," green for "Because," and orange for "Which makes me feel." These sticky notes provide a visual and interactive way to brainstorm and capture multiple facets for each part of the problem statement. On the far left, a "Dot voting" section with colorful circles (green, yellow, pink, blue, purple, red) suggests a mechanism for prioritizing or voting on the most critical elements of the problem. This template offers a clear, structured, and collaborative approach to defining customer problems, fostering a deeper understanding of user needs and emotional states for more effective solution development.
