How to Create an Editable Brochure in Adobe Photoshop
Putting the word out and promoting your brand has never been more important and difficult without the perfect marketing strategy. What better way to reach your target audience and inform them about your business through the use of an editable brochure. Brochures should be produced strategically to be in their greatest potential. A brochure is a very well-made piece of paper that can provide short information about a brand or institution. Here is a short guideline to making an effective editable brochure that will surely increase the chances of someone picking your brochure.
1. Use Adobe Photoshop
Adobe Photoshop is the most popular graphics designing application software among other design software. Photoshop gives you the freedom to easily and creatively edit photos, create art, remove and change the background of photos, and many more. It provides advanced software capabilities to everyday consumers. There are numerous of Adobe Photoshop versions, however, Adobe Photoshop CS6 is popularly used since it is less cluttered and more streamlined which will suit everyone.
2. Font, Font Size, and Type
Picking the right font and font size for your brochure is another strategy for setting the mood of your message. Use different font sizes to highlight the most important information. Keep in mind that the font and font size should work well together to avoid creating a deflecting impact on the reader. You also need to decide what type of brochure are you making. Is it a tri-fold? a Z-fold? Or a bi-fold brochure? Weigh in the pros and cons of the fold type for you to decide which is the best for the information you want to it to contain.
The first impression is always important in brochure-making. Create a cover that will surely catch the attention of potential clients. A great brochure cover is ideally made up of a relevant image, a business logo, and a tagline that entices readers to want to learn more. Taglines are typically set in bold and large fonts that pop off the page. Never forget to place taglines in strategic and prominent areas.
Almost all brochures make use of photos. Using photos and images is yet another brilliant way of telling a message about your company without the use of text, but that doesn't imply that your brochure would depend on them to get its intended outcome. If you are making a travel brochure, then incorporate images about the destinations you offer but limit your images to 2-4 pictures so you will not overwhelm your reader.
Lastly, a good brochure should have the important information needed. If you are writing an informational or teaching brochure for students, then only write the relevant information about the topic. It should subtly advertise the company, organization, a cause, or entity behind the item or service. Another important information on your editable brochure should be the branding element and contact information. Place your company name and logo on the brochure's layout where it will be prominent. The contact information on your brochure will act as a business card for when your clients would want to reach you. The contact information includes your business name, email address, phone number, and website.