How to Make a Concert Flyer in Adobe Illustrator?
A concert is a live performance before an audience. Concerts vary, they can be a gospel music concert, a spring concert, a benefit concert, a church concert, a concert tour by a band, a jazz concert, a worship concert, or a rock concert.
They say that people are more likely to attend concerts through promotional information, expert opinions, and oral communication. Since one of the ways people get information to go through concerts is through promotional information, you can use flyers. Here are some easy trails to follow:
1. Choose Template
The first step is to pick the best template for your concert. There are a lot of templates, just choose the most convenient and the most effective for you. Templates really help with making your work easier and faster.
2. Flyer Look
Next, decide on your flyer look. Given that flyers are promotional tools, you have to make them attractive. Make them catchy. Your design should depend on what your concert is like. When you plan for design, make sure that it will represent your show. For instance, you will have a summer concert, then you can incorporate designs that have summer themes and images. This goes the same way if you have a Christmas concert, you can add designs that are related to Christmas. You need to plan thoroughly on the visuals of your flyers. Be as creative as you can. You can make it modern, rustic, or vintage, depending on your taste. Make sure that your designs stick to your show theme. Make sure that people will react positively to your flyers.
3. Flyer Information
Since flyers should give information about your upcoming concert, don't forget to include the essential details. Details like your concert title, when the show will be, who to contact to book concert tickets, how much the admission is, how to reserve tickets, and the location of the concert. Another thing, when writing your information, make it clear easy to read. You can use more than one font on your printable flyer, but make sure that they will not confuse your readers. Use fonts that can complement each other. When you write your information, make sure that you arrange them accordingly and properly.
4. Make a Call to Action
To have more audience attend your concert, you can use a call to action statement at your concert flyers. A call to action is a marketing strategy to get a response from your audience. Make it commanding and start with a verb. This way, you will challenge your audience to attend the concert.
5. Open Adobe Illustrator
Now that you have ideas on how to make your flyers, it is time to open Adobe Illustrator. This software has tools that help make your flyers. To know if the flyer is valid, let other people read and see it. This way, you can tell if your flyer is effective or not. It is fine to redo your work as long as they will get the audience to come to the concert.