What Is a Music Poster?
A music poster is a promotional printed ad commonly used by businesses and individuals for a music event and product marketing purposes. It is a colorful poster designed to entice potential customers to buy specific musical goods or attend a concert in a given location and date. It also functions as memorabilia for collectors and as merchandise where famous artists and music personalities signed their names to give out to fans.
How to Create a Music Poster
To make an impressive music poster, it takes more than talent in graphic design. You need to have a specific purpose, a knowledge with your demographics, and an eye for style. Without any of these, your poster will be another printed material, among others, serving no purpose and a waste of funds. To fully utilize the advertising power of your material, here are some tips that will help you visualize and materialize your ideas for a creative music poster.
1. Create an Appealing Headline
The first thing people would notice on your poster, aside from images, are words posted in big, bold letters. In any advertisement, words create an impact and what moves people to act on something. So, whether you are pitching a sale or promoting an event, you will need a headline that would grab not just the attention of your audience but also prompt them to act on the call fast. And, when we say appealing, it does not have to be exaggerated. Write something simple: a word, one that relays a story, a motivation, and that would be more unforgettable than anything else.
2. Go for the Right Poster Size
When you want your poster to be noticed quickly, you need to consider how big you want it to be. Choosing the right size for your poster does not only help grab attention where intended, but it can also highlight the whole design. Knowing where you are going to post it will also help you decide the measurements. You can choose between 11 inches by 17 inches or 24 inches to 36 inches, especially if it is for a concert or festival where visuals needed to be prominent.
3. Choose Symbolic Colors
Understanding the power of colors in your illustration will help you convey the meaning behind your poster. Colors have different purposes, and knowing how to utilize them can positively influence your audience's thoughtful responses. If you want to introduce your business or event to people with branding in mind, you can use a color that represents you. If you are not an expert in shades, looking for a colored-theme relevant to your event or business is an excellent start.
4. Try Out Different Concept Style With Images
Music posters are known to use images of different bands and artists, especially if they are guesting on events or if they have live performances. Try to amp your poster with a style that you can call unique and original. Instead of using close-up photos of the subject of your poster, you can use deco arts, logos, symbols, or silhouettes. To make your images distinguish itself from the whole design, use high-resolution images.
5. Create Excitement with Typography
When you want to communicate as efficiently to your audience with your content, use typography. Do not settle with simple fonts when you want to excite your audience, but do not use unreadable ones to achieve this. Typography can provide your poster an additional visual power and consistency in the hierarchy of your contents.