What Is a Music Event Flyer?
A music event flyer is defined as an infographic advertising medium in the form of a single-page document. It contains information about a music event that interested audiences would want to know, including the schedule of the event, location of the venue, and the lineup of performing artists. Moreover, it is either dispensed personally during flyer distributions or posted in areas with heavy foot traffic.
How to Make a Music Event Flyer
Printable flyers are an old fashion way to advertise, yet their demand in the market is still high. According to a study, 67% of Americans prefer printed advertising materials over digital ones. Meaning to say, if you want a large crowd in your music event, the printed flyer and posters are the ideal tools. Make your own music event flyers by following these simple and self-explanatory tips and guidelines.
1. Set a Goal
Before the fun of flyer making begins, you first need to set your mind as to what you want to achieve with your flyers. You can produce a fun and exciting flyer, but it would be useless if you do not have a specific goal. With that said, you can make a simple goal checklist as your reference. For instance, if you are making a jazz flyer for a jazz music festival, consider what you want to achieve and how you and your audience can benefit from it. With a set goal, you'll have a clearer picture of the elements to include in your flyer.
2. Include Key Music Event Information
Before deciding on your flyer's background and design, you need to collect the necessary details that will be included in it. Make this task easier by preparing a list of the different elements, such as the event title, date, location, ticket price, and more. Take note that the space provided is not big enough for a lot of information, which means you should keep the details concise by focusing on key points only.
3. Design Your Flyer
Aside from simply catching the attention of your target audiences, the flyer's design also plays an essential role in your flyer. The design tends to relate to the event itself, so make sure to keep it as relevant as possible. You can choose from a variety of design themes: minimal, extravagant, simple, basic, or more. For instance, if you wish to make a festive concert flyer, you can play with colors that would match the overall theme of the event.
4. Use Borders and Dividers
You would not want to produce a flyer containing blocks of texts, so make use of borders and dividers to distinguish the elements. You can use colors, shapes, and symbols as your borders and dividers. This will not only enhance the beauty of your party flyer but it will also organize the content and make it more appreciable.
5. Include a Call-To-Action
To make your music event even more successful, don't forget to include a call to action statement in your simple flyer. Otherwise known as a CTA, its purpose is to make readers feel compelled to contact you for queries. Always remember, if your contact details are on the flyer, a CTA should go with it.