How to Make a School Flyer in Illustrator
Studying is one of the essential rights everyone has. NCES reports that by 2023, in the USA, approximately 57 million students will attend elementary school, middle school, and high school. This is quite a pretty large number. These students will surely choose the schools that'll fit perfectly with them. Given that there are a lot of schools across the United States, the competition is soaring. So, you have to advertise your school. One of the best ways to that is by using school flyers. Flyers are cheap and easy to distribute.
If you still don't have one, you can use these easy steps into making a successful school flyer:
1. Make It Clear
Since you're communicating with your audience through the education flyers, you have to be clear. Never let the audience take a long time analyzing what you're communicating with them. You don't need a lot of explanation so that you can convey the message well. The content, the images(s), and the colors should convey the message itself. So, when you incorporate the contents, try to check if everything falls into place. For this, you have to organize your contents so that the readers can find the information easily.
2. Keep It Beautiful
People can judge your flyer by its visuals. So, you have to make the creative flyer eye-catching. All you need to do is balance its contents. You have to use alignment properly. You may also use colors to make the flyer more engaging. If you have signature school colors, then you can use them. This can make your brand known to people if you use them consistently. You can try to check out school flyer samples, find inspiration in them, and apply them to your school flyer.
3. Add an Emotional Appeal
Aside from the graphic design that makes the simple flyer physically engaging, you can make the flyer beautiful by using an emotional appeal. Try to incorporate emotional phrases that can affect your target audience. You may say, for example that your school can give comfort and fun to the students. This approach can surely gain more students for your school.
4. Put Images
Images easily get the attention of people. People's minds can swiftly process pictures, so you have to use them. Make sure that you use related images to your printable flyer. Don't use an attractive but useless image that's not related to your message. This can create confusion for people. Make sure that the image conveys your message as a visual representation.
5. Add a Call to Action
Never leave your promotional flyer without a call to action. A call to action is an effective marketing strategy that encourages people to respond to an invitation. For example, you can say, ' Enroll now!'. You may start with a verb to make it imperative. If you don't put a call to action, then there's a tendency that people will not do anything after they read the flyer.