How to Make Services Flyer in Adobe Illustrator
In the advent of digital marketing, print advertising materials, like flyers, maintain their existence in the business marketing sector. According to Forbes, traditional marketing is still alive and well-used in advertising company products and services. So, if you are looking for the best material to present your services to your audience, you might as well make use of flyers as part of your promotional strategies. Here, we have some tips on how to produce an impressive and useful services flyer. Read below.
1. Know the Purpose
Start your flyer-making process by identifying the purpose of making one. Are you crafting a marketing flyer to advertise your cleaning services? Or your photography services? Or to showcase your car maintenance services? Whatever that is, you have to determine the type of service you are promoting. Doing so helps you gather essential details that need to be present in your sample services flyer.
2. Design the Flyer
Once you have decided what service you want to advertise, it is time for you to design your advertising flyer. An appealing advertising flyer will no doubt promote your company's services accurately. Thus, it needs to be well-organized and, at the same time, eye-catching. In designing your flyer template, you may use Adobe Illustrator—editing application that focuses on graphics and illustration creations. Illustrator has excellent drawing feature tools that you can easily use right away. You can even design your flyer anytime since this is accessible on various devices.
3. Write a Headline
After designing your services flyer, the next thing you need to do is to input a headline. One of the first things your customers will become aware of in your promotional flyer is the headline. Thus, it needs to be engaging to hook your prospects. Your headline must consist of marketing words that will make your customers avail of your services. Headlines are usually an eight-word sentence, so you need to be creative enough in choosing the perfect words for it to be catchy.
4. Add the Content
Adding informational content in your services flyer is makes it more enticing. Your content must highlight your services, whether it is laundry or handyman services. It is also a smart idea to put discount offers into your company flyer to catch the attention of your clients effectively. Moreover, it would help if you input an overview of your company, business logo, tagline, contact information, and company address for branding purposes. In this way, you are not only showcasing the services you offer but also your company as a whole.
5. Finalize and Distribute
When you have completed everything, it is time to finalize your services flyer. Finalizing includes proofreading your professional flyer before printing it. Doing so will help you notice errors in the content as well as the designs. After that, you can print your output right away. Also, make sure to use first-rate printing materials to produce a high-quality services flyer. Once that is done, you can already proceed to flyer distribution.