The magazine industry is globally raking in $100 billion dollars and is still reported to keep growing, which shows us that people still care about print and magazines are nowhere near being taken over by online content, regardless of how busy people get and how majority of their reading time is now taken up by the internet. Magazines still have quite a sizeable audience in fashion, technology, information, and business sectors, making it safe for the rest of us to say, that they’re still popular.
For the same reasons, magazine templates demand effective layout designs to keep and gain a following but designing them on a regular basis can be really draining. Even the most creative and most motivated artists and writers will run out on ideas and the challenge of publishing companies is to maintain readership making it all the more important to design a magazine with the following basic elements:
1. Headline: The front page of a newspaper is the one that people see first. For magazines, it’s the cover but the headline for its main story should also be interesting and compelling enough to demand to be read or notice. The text can come in various sizes but make sure to set it in a size bigger than the rest of the story’s text to increase the likelihood of the article to be read.
2. Kicker: This is a magazine’s introductory paragraph which is the main piece of content which is supposed to lead the reader through the actual article. After a succeeding in getting your headline noticed, you should be able to keep the reader’s attention through a kicker, continuing his “journey” into the body of the article and so on.
3. Body Text/Copy: This is a more lengthy and detailed part of a magazine article when compared to the introductory paragraph of the heading/headline of an article. A well-written body copy keeps a reader engaged in an article for the most part, generally till the end of the article.
4. Bylines: If you have written an article that was published before, you’d know what this is for. Bylines are meant to give credit to the person or the team who worked or wrote the article. The author’s name would usually follow the headline which is why it is referred to as the byline. Bylines can be written in the same font size as the body copy or the article.
5. Sub-headline: Magazine articles tend to be lengthy because they are often stories of people’s personal experiences, or an opinion, a special report regarding a topic or a person. When a page is too wordy, chances are, people are going to skip it. This is where you can sue subheads or subsections to break your stories or feature articles into bite-sized chunks to give the reader time to “breathe” in between paragraphs. Subheads also help the reader appreciate the article more as he is better to lead into the story through a smooth flow.
Magazines aren’t just a challenge for the editorial board. For the designers or the creative team, the pressure is double, especially for budding professionals. For the whole team, managing a large amount of content and conceptualizing what should be included and eliminated while maintaining a compelling, competitive and stylish look can be really tricky.
Here are some steps to get make sure you get the job done:
Magazine design plays an important role in creating a publication. If you are thinking about producing a magazine, you are entering a crowded market. Here are some tips to make sure you end up with a magazine design that can compete with the rest of that crowd:
A layout should not only look attractive but also communicative, which means that the layout should be easy for the reader to receive all available information. Here are the types of magazines based on their layout:
Magazine layout usually comes in these sizes:
Standard Size: 8 3⁄8” x 10 7⁄8” is an economical and common magazine page size.
Digest size: 5 1⁄2 x 8 1⁄4″
A great and effective magazine layout allows the reader to break and disseminate information easily, regardless of a reader’s visual preference.
Just like designing the contents of the magazine, the cover, as its main selling point should make an impact enough for readers to pick it up from the stands.
Digital content to the limit, available in just one click and a split-second makes the monthly print cycle of magazines seem irrelevant and the corresponding decline in revenue from print ads doesn’t help this either. But magazines are here to stay no matter the challenges and don’t let anyone tell you any different. You just have to make sure that you keep to a consistent design which would make your following identify you from the rest of the pack.