What is a Magazine Cover
A magazine cover is a glimpse of the entire content inside the printed magazine itself. It is where the critical headers of the content inside are displayed with matching color designs and a captivatingly relevant photo. The cover is indeed the perfect and inviting eye candy. With the ideal design, it is sure to encourage people to pick it up and read.
How To Make a Magazine Cover
1. Get the Colors Right
Contrasting, complementing, analogous, monochromatic, etc. create the perfect catch for the eyes. A careful blend and selection of colors that genuinely expresses and represents the content is a must. If the colors are enticing, one is invited to look more. And if one is asked to view more, it will be inevitable that one will start to read just like any effective promotional flyer would. We may have heard of clickbait, but this time, colors are the baits for the eyes.
2. Let the Font Together with the Words Talk
The mood is best shown through fonts as well as a view on the actual content. Formal looking fonts often talk about serious topics and are appealing to a serious audience, whereas jolly-looking fonts invite anybody to try and read the light side of life. Moreover, placing the appropriate words with matching fonts will create an impression and an imprint to the reader. Such is popularly explained in the classic Stroop Test. According to MacLeod, we are more conditioned to word meaning than the physical appearance of the word; thus, we need to capitalize on the right words to use, if we are to market effectively. By carefully selecting the right, powerful, and impressive words together with the appropriate font for the content, and for the audience must be a priority.
3. Maintain Symmetry
What is beautiful attracts, and symmetry is one of the elements of beauty aside from proportion and harmony because it mimics the balance that we think is appealing. The same can be said for our magazine designs, especially magazine covers. When words, photos, and colors are symmetrical, rest assured that it can catch wandering eyes and even, later on, invite to look further. Few people would tolerate a mess but if there is order, arrangement, and organization, then expect many to hold on to the view.
4. Let the Cover Photo Speak
It is said that a “picture paints a thousand words.” The right photo for the cover can evoke, invoke, and tease the viewer as to the possibilities within the magazine itself more or less like your photo frames hanging on the wall. Getting it right is essential as it is the representative of the content and also the trigger for the viewers and readers. It is always good to keep the mind active by thinking and be continually captivated by imagery while it is in the dynamic process of tying bits and pieces of information the viewers are receiving.
5. Know Your Audience
All of the techniques mentioned above will be useless if we do not place in context who our audience is. It is good to know first who the magazine is for (just like conducting a typical survey). So that we can use the right colors, words, fonts, and photos together with symmetry to cater to the targeted audience.