Job Title

Marketing Manager

Department

Marketing

Reports To

Director of Marketing

Last Evaluation Date

September 15, 2082

Role Description

The Marketing Manager is responsible for overseeing the marketing team, setting strategic marketing goals, executing marketing campaigns, analyzing campaign performance, and liaising with sales and product teams to ensure brand consistency.

Job Complexity

         Entry-level

         Intermediate

         Advanced

         Expert/Specialist

Required Qualifications

         High School Diploma

         Bachelor’s Degree

         Master’s Degree

         PhD or higher

         Professional Certs

Required Experience

         0-2 years

         3-5 years

         6-10 years

         10+ years

Level of Autonomy

         Works under close supervision

         Works with moderate supervision

         Operates independently

         Leads and mentors others

Impact on Business

         Minimal

         Moderate

         High

         Critical

Current Salary Range

$60,000 - $80,000

Market Salary Range

$65,000 - $85,000

Recommendations

●      Considering the expansion of digital platforms and the need for online brand presence, it's recommended to incorporate more responsibilities related to digital marketing.

●      Advanced training in digital marketing strategies.

●      Familiarity with new tools and software in market analytics.

●      Given the market trend and added responsibilities, it's advised to adjust the salary range to $65,000 to $90,000.

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