Marketing Brand Touchpoint Checklist
Marketing Brand Touchpoint Checklist
This checklist is to comprehensively assess and ensure the consistency and effectiveness of our brand across various touchpoints.
|
Touchpoint |
Description |
Status |
|
[Your Company Website] |
Evaluate website design and content. |
|
|
Social Media |
Assess brand presence on social platforms. |
|
|
Customer Support |
Review customer service interactions. |
|
|
Product Packaging |
Examine product packaging and branding. |
|
|
In-Store Experience |
Evaluate customer experience in-store |
|
|
Email Campaigns |
Review email marketing campaigns. |
|
|
Advertising |
Analyze the effectiveness of advertising. |
|
|
Events and Promotions |
Assess brand presence at events. |
|
|
Printed Materials |
Review printed materials and brochures. |
|
|
Employee Interactions |
Evaluate interactions with employees. |
|
|
Overall Brand Consistency |
||
