Marketing Trade Show Promotional Item Checklist
Trade shows are fantastic opportunities for IT companies to showcase their products and services, network with potential clients, and build brand awareness. This checklist outlines essential promotional items for an IT company's trade show booth.
CATEGORY | DESCRIPTION | ✓ |
Branded Apparel | T-shirts, polo shirts, or hats with the company logo and name. High-quality lanyards for badges with the company name and booth number. | |
Printed Marketing Materials | Brochures, pamphlets, and product catalogs detailing your IT solutions. Business cards with contact information for your team. Case studies or whitepapers highlighting your success stories. | |
USB Drives | Custom USB drives preloaded with informative content or presentations. | |
Tech Gadgets | Phone stands or pop sockets with your logo. Screen cleaning cloths featuring your branding. | |
Promotional Pens | High-quality pens with the company name and website. | |
Notepads | Branded notepads for jotting down notes during the event. | |
Reusable Tote Bags | Eco-friendly tote bags with your logo for attendees to carry their trade show goodies. | |
Stickers and Decals | Stickers and laptop decals with your company branding. | |
Tech Accessories | Customized mousepads, phone chargers, or portable power banks. | |
QR Code Cards | Cards with QR codes that link to your website or a specific landing page. | |
Interactive Giveaways | Organize contests or interactive games with tech-related prizes. | |
Promotional Videos | Create a looped video presentation showcasing your products and services. | |
Promotional Signage | Large banners and posters with your company's key messages. | |
Branded Swag | Offer useful tech swag like branded webcam covers, cable organizers, or wireless earbuds. | |
Snacks and Refreshments | Bottled water with custom labels. Snacks with branded packaging. | |
Charging Stations | Provide charging stations for attendees' devices with your branding. | |
Personalized Giveaways | Consider offering personalized QR code stickers or keychains. | |
Social Media Promotion | Encourage attendees to follow your company on social media for a chance to win exclusive prizes. | |
On-site Demonstrations | Offer live demonstrations of your IT solutions to engage and educate visitors. | |
Follow-Up Information | Prepare post-event follow-up materials, such as thank-you emails with links to presentations and resources. | |
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