Free Marketing Media Asset Checklist

Event Logo:

• Design and approval of event logo

• High-resolution logo for various applications (web, print, merchandise)

Promotional Video:

• Concept development and scriptwriting

• Videography and editing

• Voiceover/narration (if needed)

• Music and sound effects

• Subtitles/Captions (if applicable)

• Multiple video formats (YouTube, social media, TV ads)

Website:

• Landing page design and development

• Event information and schedule

• Ticket purchase and registration forms

• Mobile-responsive design

• SEO optimization

Social Media Assets:

Profile banners and images

Posts and updates design (Facebook, Twitter, Instagram)

Event hashtags and messaging

Event countdown graphics

Email Campaign:

• Email templates for announcements, promotions, and reminders

• Personalization and segmentation strategies

• A/B testing for subject lines and content

• Integration with ticketing and registration platforms

Print Materials:

• Posters for physical distribution

• Brochures with event highlights and schedule

• Banners for on-site promotion

• Flyers for local promotion

Merchandise:

• Design for event merchandise (t-shirts, hats, etc.)

• Product photography for online store

• Packaging and labeling design

Press Kit:

• Event fact sheets and key information

• High-resolution images for media use

• Event press release

Sponsorship Deck:

• Presentation deck for potential sponsors

• Benefits of sponsorship

• Testimonials and success stories

Social Media Content:

• Event teaser posts

• Speaker and performer announcements

• Behind-the-scenes content

• User-generated content strategy

Live Streaming Setup:

• Equipment and software for live streaming

• Testing and backup plan

• Integration with website and social media

Content Calendar:

• Detailed plan for social media posts and email campaigns

• Posting schedule and frequency

• Content themes and messaging

Digital Advertising:

• Google Ads campaign setup and management

• Social media advertising (Facebook, Instagram, Twitter)

• Ad creatives and A/B testing

• Budget allocation and reporting

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