Marketing Pre-Launch Meeting Minute
Marketing Pre-Launch Meeting Minute
Date: October 30, 2050
Time: 11 AM to 2 PM
Location: Conference Room A
Meeting Attendees:
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Lucas Bell, Marketing Manager
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Sophia Marshall, Product Manager
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Ethan Turner, Creative Director
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Ava Williams, Content Writer
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Liam Roberts, Graphic Designer
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Olivia Adams, Digital Marketing Specialist
Agenda:
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Review of Pre-Launch Marketing Strategy
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Content Creation and Distribution Plan
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Social Media Campaign Discussion
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Advertising and Promotion Channels
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Key Milestones and Deadlines
Meeting Summary:
1. Review of Pre-Launch Marketing Strategy
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Lucas Bell, the Marketing Manager, provided an overview of the pre-launch marketing strategy for the upcoming [Product Name] launch.
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He emphasized the importance of creating buzz and anticipation leading up to the launch date.
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Lucas highlighted the key objectives, including increasing brand awareness and capturing early adopters.
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He discussed the target audience, which primarily includes millennials and Gen Z.
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The floor was opened for questions and clarifications.
2. Content Creation and Distribution Plan
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Ava Williams, the Content Writer, presented the content plan.
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She outlined the content types, including blog posts, videos, and social media updates.
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Ava discussed the content calendar and deadlines, highlighting key publication dates.
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She requested input from the team regarding content ideas and topics.
3. Social Media Campaign Discussion
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Olivia Adams, the Digital Marketing Specialist, led the discussion on the social media campaign.
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She presented the campaign theme and hashtag: #NextGenProductBuzz.
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Olivia shared the proposed posting schedule and engagement strategy.
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She discussed the use of user-generated content and influencer partnerships.
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Team members, especially Ethan and Liam, suggested additional platforms and content ideas.
4. Advertising and Promotion Channels
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Lucas Bell, the Marketing Manager, outlined the advertising and promotion channels.
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He mentioned plans for Google Ads, Facebook Ads, and a series of webinars.
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Lucas discussed the allocated budget for each channel, ensuring cost-effectiveness.
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He requested input on ad creatives and targeting criteria, focusing on reaching our core demographic.
5. Key Milestones and Deadlines
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Sophia Marshall, the Product Manager, shared the product development timeline.
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She noted the product testing phase, which is to be completed in two weeks.
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Sophia highlighted the pre-launch teaser video release on [Date].
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She discussed the official launch date, [Launch Date], and post-launch follow-up activities.
Action Items:
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Ava to finalize the content calendar by November 6, 2050.
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Liam to prepare ad creatives for review by November 8, 2050
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Olivia to reach out to potential influencers for collaboration by November 11, 2050.
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Sophia to schedule a follow-up meeting to track progress.
Next Meeting: [Insert Date]
Meeting Adjourned: 2 PM
Prepared by [Your Name], [Your Position]
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