Marketing Promotion Schedule
Quarter: Q4 2050
Month: October
Week 1 (Oct 1-7): Fall Gadget Extravaganza |
Objective | Boost sales and clear out inventory |
Channels | Website banner, email marketing, social media (Facebook, Twitter, Instagram) |
Budget | $10,000 |
Creative Assets | Seasonal graphics, product images |
KPIs | Conversion rate, total sales, website traffic |
Responsibilities | Marketing Team |
Contingency | Increase ad spend if initial response is weak |
Week 3 (Oct 15-21): Spooky Tech Treats |
Objective | Halloween-themed tech gadgets |
Channels | Email marketing, blog content |
Budget | $5,000 |
Creative Assets | Halloween-themed product images and blog posts |
KPIs | Click-through rate, engagement on blog posts |
Responsibilities | Content and Email Marketing Teams |
Contingency | Collaborate with influencers for product reviews if engagement is low |
Month: November
Week 2 (Nov 6-12): Pre-Black Friday Countdown |
Objective | Build excitement and anticipation for Black Friday sales |
Channels | Social media (Facebook, Twitter, Instagram), email marketing |
Budget | $8,000 |
Creative Assets | Teaser videos, social media graphics |
KPIs | Social media engagement, email open rates |
Responsibilities | Marketing Team |
Contingency | Increase frequency of social media posts for higher engagement |
Week 4 (Nov 20-26): Black Friday & Cyber Monday |
Objective | Maximize sales during the busiest shopping weekend of the year |
Channels | Website banners, email marketing, paid search ads |
Budget | $50,000 |
Creative Assets | Black Friday & Cyber Monday sale graphics, email templates |
KPIs | Total sales, conversion rate, ad click-through rate |
Responsibilities | Marketing Team |
Contingency | Increase ad budget if sales goals aren't met |
Month: December
Week 2 (Dec 4-10): Holiday Gift Guides |
Objective | Assist customers with gift selection |
Channels | Blog content, email marketing |
Budget | $7,000 |
Creative Assets | Gift guide blog posts, email templates |
KPIs | Blog views, email click-through rate |
Responsibilities | Content and Email Marketing Teams |
Contingency | Promote guides more aggressively if views are low |
Week 4 (Dec 18-24): Last-Minute Shopping |
Objective | Attract last-minute shoppers |
Channels | Website banner, social media, email marketing |
Budget | $15,000 |
Creative Assets | Urgent sale graphics, holiday-themed emails |
KPIs | Conversion rate, total sales |
Responsibilities | Marketing Team |
Contingency | Increase email frequency to remind procrastinators. |
Review And Analysis
Date: First week of January.
Objective: Analyze the performance of Q4 promotions, identify successes and areas for improvement, and start planning for the next quarter.
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