Marketing Promotion Schedule
Marketing Promotion Schedule
Quarter: Q4 2050
Month: October
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Week 1 (Oct 1-7): Fall Gadget Extravaganza |
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Objective |
Boost sales and clear out inventory |
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Channels |
Website banner, email marketing, social media (Facebook, Twitter, Instagram) |
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Budget |
$10,000 |
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Creative Assets |
Seasonal graphics, product images |
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KPIs |
Conversion rate, total sales, website traffic |
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Responsibilities |
Marketing Team |
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Contingency |
Increase ad spend if initial response is weak |
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Week 3 (Oct 15-21): Spooky Tech Treats |
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Objective |
Halloween-themed tech gadgets |
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Channels |
Email marketing, blog content |
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Budget |
$5,000 |
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Creative Assets |
Halloween-themed product images and blog posts |
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KPIs |
Click-through rate, engagement on blog posts |
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Responsibilities |
Content and Email Marketing Teams |
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Contingency |
Collaborate with influencers for product reviews if engagement is low |
Month: November
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Week 2 (Nov 6-12): Pre-Black Friday Countdown |
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Objective |
Build excitement and anticipation for Black Friday sales |
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Channels |
Social media (Facebook, Twitter, Instagram), email marketing |
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Budget |
$8,000 |
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Creative Assets |
Teaser videos, social media graphics |
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KPIs |
Social media engagement, email open rates |
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Responsibilities |
Marketing Team |
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Contingency |
Increase frequency of social media posts for higher engagement |
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Week 4 (Nov 20-26): Black Friday & Cyber Monday |
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Objective |
Maximize sales during the busiest shopping weekend of the year |
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Channels |
Website banners, email marketing, paid search ads |
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Budget |
$50,000 |
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Creative Assets |
Black Friday & Cyber Monday sale graphics, email templates |
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KPIs |
Total sales, conversion rate, ad click-through rate |
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Responsibilities |
Marketing Team |
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Contingency |
Increase ad budget if sales goals aren't met |
Month: December
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Week 2 (Dec 4-10): Holiday Gift Guides |
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Objective |
Assist customers with gift selection |
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Channels |
Blog content, email marketing |
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Budget |
$7,000 |
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Creative Assets |
Gift guide blog posts, email templates |
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KPIs |
Blog views, email click-through rate |
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Responsibilities |
Content and Email Marketing Teams |
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Contingency |
Promote guides more aggressively if views are low |
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Week 4 (Dec 18-24): Last-Minute Shopping |
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Objective |
Attract last-minute shoppers |
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Channels |
Website banner, social media, email marketing |
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Budget |
$15,000 |
|
Creative Assets |
Urgent sale graphics, holiday-themed emails |
|
KPIs |
Conversion rate, total sales |
|
Responsibilities |
Marketing Team |
|
Contingency |
Increase email frequency to remind procrastinators. |
Review And Analysis
Date: First week of January.
Objective: Analyze the performance of Q4 promotions, identify successes and areas for improvement, and start planning for the next quarter.
