Advertising Brand Compliance Checklist for Campaigns

Verify usage of correct brand logos and icons

Check consistency of font styles and colors across all campaign material

Ensure photo imagery is reflective of brand persona

Verify the brand's tagline is included where necessary

Check for uniformity in the tone of messages across all mediums

Comply with copyright and trademark laws

Ensure campaign follows advertising standards and regulations

Check accuracy of all factual claims made in the campaign

Transparent disclosure of terms and conditions where necessary

Proper usage of user data according to privacy regulations

Check compatibilities with different digital platforms

Ensure videos and images meet platform-specific specifications

Comply with field limits for text and headlines

Follow advertisement policies for each specific platform

Ensure links and landing pages work correctly

Ensure language and messaging resonates with target demographics

Check if the creative design appeals to the target audience

Confirm ads are properly geotargeted

Verify the campaign aligns with audience's interests

Ensure the brand message is clear and understood by the audience

Track and assess key performance indicators (KPIs)

Make necessary changes based on campaign analytics

Monitor and update the campaign budget

Re-evaluate the effectiveness of ad placements

Continually test and optimize campaign strategy