Mass Communication Syllabus

Mass Communication Syllabus

MASS COMMUNICATION COURSE

Course Title

[COURSE TITLE]

Course Code

[COURSE CODE]

Office Hours

[OFFICE HOURS]

Class Location

[CLASS LOCATION]

Class Time

[CLASS TIME]

Class Duration

[DATE] - [DATE]

1. Course Description

This course will offer students a comprehensive foundation in mass communication and its role in society, including a deep understanding of media technologies, messages, and audiences globally and locally. This course is designed for students who are contemplating a career in the fields of journalism, advertising, public relations, or media studies.

2. Instructor Information

Name: [YOUR NAME]

Email: [YOUR EMAIL]

3. Learning Objectives

  • Understand the role of mass communication in a democratic society.

  • Analyze the impact of mass media on individuals and societies.

  • Examine the cultural, historical, and economic contexts of mass communication.

  • Delve into the ethical implications of mass communication.

  • Develop critical thinking skills by reviewing and critiquing media messages.

4. Course Schedule

Week

Topic

Reading Assignment

1

Introduction to Mass Communication

Chapter 1

2

The impact of Media on society

Chapter 2

3

Roles in Mass Communication

Chapter 3

5. Required Reading and Materials

  • "Introduction to Mass Communication: Media Literacy and Culture" by Stanley Baran.

  • "The Media of Mass Communication" by John Vivian.

  • New York Times digital subscription.

  • Ad Age online articles.

  • "Understanding Media: The extensions of man" by Marshall McLuhan.

6. Assignments and Assessments

  • Weekly participation in online discussion forums.

  • Two short papers critiquing a chosen media output using frameworks discussed in class.

  • Midterm examination covering course content up to week 8.

  • A group presentation on a contemporary issue in mass communication.

  • Final examination covering all course content.

7. Course Policy

  • Attendance: Regular attendance is essential for successful completion of the course.

  • Late Work: Late work will be accepted with prior approval from the instructor.

  • Plagiarism: Plagiarism will not be tolerated and will result in a failing grade.

  • Special Needs: Accommodations will be made for students with documented special needs.

  • Technology: Students are expected to use technology responsibly during class hours.

8. Grading Policy

Grade Component

Percentage

Participation

20%

Short Papers

20%

Midterm Exam

20%

Group Presentation

20%

Final Exam

20%

Disclaimer

The entity referred to as [YOUR COMPANY NAME] earnestly upholds and states its right to make any necessary modifications or alterations to the syllabus and course schedule. The purpose of this right is to allow for changes at any given point within the semester, if the administration deems it beneficial for the enhancement and betterment of the students’ learning experience.

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