Free Compliance Checklist for E-commerce Ads

Checklist Item

Compliance Status

Notes

1. Ad content aligns with [Your Company Name]'s values

• Yes

• No

2. No misleading claims about discounts or products

• Yes

• No

3. Clear product descriptions & accurate visuals

• Yes

• No

4. Pricing transparency (no hidden costs)

• Yes

• No

5. Testimonials are genuine and verifiable

• Yes

• No

Checklist Item

Compliance Status

Notes

1. Adheres to FTC guidelines for online advertising

• Yes

• No

2. Complies with COPPA (if targeting children)

• Yes

• No

3. Respects intellectual property rights

• Yes

• No

4. Includes necessary disclaimers (if applicable)

• Yes

• No

5. GDPR compliance for EU customers (if applicable)

• Yes

• No

Checklist Item

Compliance Status

Notes

1. Conforms to Facebook's advertising policies

• Yes

• No

2. Meets Google Ads content policies

• Yes

• No

3. Aligns with Instagram's community standards

• Yes

• No

4. Adheres to Twitter's advertising standards

• Yes

• No

5. Complies with LinkedIn's advertising guidelines

• Yes

• No

Checklist Item

Compliance Status

Notes

1. Ad targeting respects user privacy & data preferences

• Yes

• No

2. No discriminatory or exclusionary practices in targeting

• Yes

• No

3. Data collection complies with privacy laws

• Yes

• No

4. Consent obtained for personalized ads (if used)

• Yes

• No

5. Audience targeting aligns with brand ethos

• Yes

• No

Checklist Item

Compliance Status

Notes

1. Click-through rate (CTR) within the expected range (2-5%)

• Yes

• No

2. The conversion rate aligns with the industry average (1-3%)

• Yes

• No

3. Return on Ad Spend (ROAS) meets targets (>= 4:1)

• Yes

• No

4. Ad frequency not leading to audience fatigue

• Yes

• No

5. Regular monitoring and reporting of ad performance

• Yes

• No

Approval

Prepared by:

[Your Name]

Reviewed by:

Approved by: