What Is an Educational Brochure?
An educational brochure (or a pamphlet or flyer) is an informative piece of paper that's passed around in high traffic places to promote a school (or any school-related event). For it to account as 'educational,' it has to include certain school-related matters. This brochure can either inform or persuade; whatever the purpose, it should be consistent.
In today's digital age, almost everyone acquires information from social media sites. From this fact alone, we can deduce that solid, informative materials are out of the picture. But based on recent studies, 52% of tourists object. This is because they have stated that they acquire the most knowledge in brochures displayed in brochure racks.
Brochures are not meant for random distribution. Decide on your target market first because this will be your basis on what to incorporate in your advertisement. Afterward, distribute in places frequented by families.
How to Create an Educational Brochure?
For your brochure to create an educational booklet, we have provided a list of tips for you to read and apply:
1. Identify the Purpose of Your Brochure
Nobody hands their brochures out for no reason at all. Identify the cause as to why you are producing a catalog. Is it for an admission? Medical-related matters? Educational events? Be straightforward with your message and stick to it.
2. Prioritize Your Readers
Put yourself in the shoes of your intended audience (parents and kids). What do they want? What do they want to see? What do they want to absorb? Also, it helps when you write in a reader-friendly language. Do not use technical terms because your message will be pointless if they do not even get the gist of it.
3. Decide on the Layout
Your brochure design should match your message. It should also be quirky and creative enough to stand out amongst other brochures in the brochure rack. Be experimental with your design (brainstorm), but it should still be in line with your message. For font usage, it should not exceed two because it can cause the overall presentation to be chaotic.
4. Use the Appropriate Paper
Brochures are typically printed on paper stock or card stock. Use one that you think is appropriate for your promotion. The thicker the paper, the better. You have to give your readers the impression that your brochure is worth keeping. Though it's more expensive, it pays in the long run.
5. Include Relevant Images
Since it's an educational brochure, provide a related picture (non-generic) of the event. You can also include photographs of families and their kids to appeal to your intended audience. You can search for images in royalty-free image sites.
6. Use a Template as an Alternative
If you are having difficulty in creating your brochure, you can search for ready-made educational templates online. These are either in bi-fold or tri-fold. These templates have suggestive layouts and fonts and are entirely customizable. Through the use of models, you will be saving much time compared to starting from scratch.