What Is an Educational Brochure?

A brochure is a type of paper document used for advertising and can be folded in many different ways to suit its purpose. Brochures are promotional tools primarily used to advertise and inform. Therefore, an educational brochure is something that can affect the perception of a school’s brand. These brochures have an immense potential for attracting potential students.

How to Create an Educational Brochure in Microsoft Word

To make an educational brochure, the school has to prepare the content and create a design that can easily be associated with the school. Follow the steps below to find out how.

1. Research about the School and Its History

The first thing you need to do is try to dig into the history of your educational institution. Knowing some facts and trivia about the school can give you more content to get your readers interested enough. You can go ask students who attend the school or members of the faculty. And if you have time to spare, make visits to the alumni and retired faculty members who can give you some stories. If you want to, you can even read profiles from the school library and go through the yearbooks to find something interesting.

2. Preparing Your Content

Once you get some interesting facts about the school, you can start thinking of the content for your simple brochure. The content will have to vary depending on the school you’re covering. Let’s say you’re covering a preschool or kindergarten school, don’t write like you’re making a college brochure. Try to keep things simple, straightforward, and easy to read. You can use highfalutin words for an older audience.

3. Decide on Your Brochure Folds

Brochures usually have folds, but the number would have to vary on your content. A simple twofold (bifold) brochure is ideal for preschool to grade school while the threefold (trifold) brochures are better suited for university levels or review centers.

4. Creating the Rough Draft

Since you have an idea of how many folds you’ll be using, you can now plan the layout. Utilize the space for each fold and mark certain spaces so you can remember where to put your images and content. Microsoft Word has a special feature that allows you to sketch over a document so you can simply add layers above it when you begin the next step.

4. Designing Your Brochure

When you design your creative brochure, you have to consider the color, the font, and the images you want to put. Start with the images. There are stock images available for you to use, but it’s more recommendable to have your own pictures, especially if you want to show your reader what the school looks like and the rooms inside. You can also apply some graphic design in place of images and use vector images like cartoon illustrations. The color you use needs to align with the school itself. Finally, your font can be formal for grade school to university levels or if your school is a prestigious private school. Preschool and kindergarten level schools can use playful fonts.

5. Format and Printing

The biggest advantage with Microsoft Word is that it is widely known and is commonly used by most people. It is available in almost all platforms/devices such as your PC, tablet, and mobile phone. So before you have it printed out, review your work and edit the errors you can find. Once you finish, you should be able to have it printed out.

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