How to Create an Event Brochure Template in Adobe Photoshop
Today, the world is on the verge of communication advancement through various platforms such as social media. This milestone is an excellent mark for the human's capacity to innovate, especially with the fast-paced world market. On the other side of the coin, this advancement signals the slow death of traditional marketing communication, particularly in using brochures as a way to promote an event. However, print advertising isn't completely obsolete. There is a gathered statistic that 55% of consumers still prefer print advertising over any other advertising medium.
As an event organizer, utilizing traditional advertising like a brochure isn't a wrong choice for you. Resorting to brochures still provides you practical promotional impact and a pocket-friendly result. If you agree with our idea, you can freely refer to our simple how-to guide on how you can create an event material through a brochure.
1. Know and Study the Event
Logically speaking, you cannot achieve having an event brochure if you cannot identify the nature of your event itself. You might want to have one brochure for a business conference or music event. But regardless of what your event is all about, you need to study its sum and substance, for it will be a crucial part for you, particularly in preparing for your layout stage.
2. List the Important Brochure Wordings
Your brochure serves as an avenue for you to communicate with your potential audiences. Same as other promotional pamphlets like flyers and posters, your event brochure must consist of well-constructed wordings that will inform your specific audiences about the event. For instance, you want to have one for an organization seminar, essential information such as the type of event, when and where it will happen is going to be the first on your list, then the rest follows. Here's a tip; keeping your wordings short and coherent makes your advertising material more effective in convincing your audiences.
3. Make it More Creative
Creating a brochure is not merely putting up content, placing images, or color, then print, unless you want to have a mediocre one. It is also an essential move for you to give specific attention and plan to your brochure's design motif and style details. With this, you have to pick the best design elements that you're going to incorporate into your event brochure. Choose the appropriate color scheme, images, logo, and vector art for your event brochure that would best reflect the event's overall style and branding.
4. Plot the Brochure Elements Digitally
This process takes a lot of creativity, for this is the time wherein you have to weigh your brochure's aesthetic appearance and its content. After determining the essential content and design element for your event, you can start plotting it into a digital board using your preferred layout software. However, if it is your first time to do this type of project, studying the basic principles of design can help you achieve consistency and soundness into your design.
5. Strategize the Execution
So that you can easily oversee the strengths and weaknesses of your desired event promotion, sticking to the basic principle of marketing and advertising is your best arsenal to attain it effectively and efficiently. For you to effectively execute your desired event marketing, consider adding your brochure actualization plan in your event plan.