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A professional brochure is a type of informative document that is used in advertising for the professional aspect. It is an essential tool for business success as it is one of the cheapest ways for advertising. A professional brochure would explain to your target market exactly who you are, what you do, and why they should be a part of the success of your business.
Why hire a brochure maker that would charge you when you can make one by yourself. It would be laborious and effortful, but it would give a personal touch to your professional brochure. Also, the more effort you put into your creative brochure design, the more customers will be lured. So do not worry as we've got you! The following are guidelines that would be a great help in creating your own professional brochure.
Who said that a professional brochure can't be creative? Well, you can as long as it sticks into your concept. Established and respected companies would stick to a one-page brochure, but for hotel brochures, spas, or clothing brands they can stick to the usual booklet. Afterward, you can choose your own color scheme that would match your overall concept. Play with colors for creativity, but always remember that less is more. Also, plan the chunks of your brochure. In each section, focus on one topic before jumping into another.
Photos are one of the keys to a successful professional brochure. Include powerful images that would advertise or represent your product and to establish its specifics. Put effort into the images and avoid using stock images and instead, take the photos by yourself as it would turn out to be credible and original. A pro tip: focus on the main subject of your photo for it to appear sharper and high resolution. Remember that if you place an unnecessary photo in your sample brochure, your products would not steal the show and would not garner the audience. And if there is an extra room, include your logo or testimonials for added credibility.
As the visuals are appealing, your content must be at that same level too. Your content is the main source of the information you want to convey to your customers, so it must be precise and accurate. As your photos would paint a thousand words for your brochure, a content would further engage your clientele to read your brochure. Now, no one has ample time to scan a long and wordy brochure, so avoid waffling on unnecessary things that you would not even benefit from. But do not give them more but rather let them crave for more information and in that way, the customers' attention would be hooked.
You should also consider the stock that you would use. Stocks that are flimsy would be viewed as low quality and readers would immediately put it down and your brochures would be ignored. In order for you to avoid that, choose a specific brochure paper that would suit your desired outcome. Four types of paper that you can consider using would be lux, constellation snow, silk, or uncoated.