Situation analysis is essentially a marketing tool that enables the companies to know the prevailing market situation where their products can be greatly affected by the factors that are being studied. By using an analysis template, businesses can determine if there are any measures needed that are to be applied to maintain the current market standing of their product or if they have to formulate changes for bigger market penetration.
Aside from situation analysis, there are still a lot of marketing tools available that you may use to identify the company’s current market stand. It all depends on the specific item that you want to know and research on. You may take a look at our marketing analysis samples for sample formats used in different kinds of analysis.
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Plan and implement strategies by determining the impact of factors that will be considered in your business operations by making use of this Situation Analysis template. This ready-made analysis document will enable you to find out whether your business will be able to prosper based on its ability to adapt to the changes that are emerging in the market trend. Take advantage of the useful template by downloading and editing it in various file formats.
Sample Marketing Situation Analysis
Be able to properly assess your business’s current marketing situation by organizing and outlining the relevant data with the help of our professionally designed marketing situation analysis template. This customizable document layout makes it convenient for you to produce graphs, charts, and tables that are relative to the assessment of your prevailing marketing situation. You can download this template on your PC or mobile device in any file format of your choice.
Current Situation Analysis Template
Download our premium Current Situation Analysis template as it lets you create a business tool that will help managers analyze an organization’s internal and external environment. This, in turn, will help understand the organization’s capabilities, customers, and business environment. Be able to customize this analysis template file as you wish before you send it out for printing or email. Also, it is easy to use with the available file formats, so hurry up and download now!
How to Write a Marketing Situation Analysis Report in 5 Steps
Step 1: Present an Overview of your Business
You can begin your analysis report by firstly mentioning the overview of your business. Include details such as the name of your company, the product or services that it offers, and the sources through which the research on the market situation has been made.
Step 2: Give a Summary of the Product
Next, present a summary based on the product that your company deals with. State the advantages of your product, its uses, and how it will benefit the users. Also, mention the price of your product.
Step 3: Analyze the Current Market Situation
Followed by the product summary, make sure you mention the status of the current market situation. Under this, provide details of your competitor’s sample as well as the audience who are likely to be interested in your product.
Step 4: Provide Recommended Strategies
Now, move on to the recommended strategies. List them in an orderly manner and specify how these strategies will help your business grow.
Step 5: Include Signature
Finally, end the situation with the signature. Leave space for the signature of the submitter as well as the receiver along with their respective names. You may also take a look at our Simple Analysis templates.
Situation Analysis Template
Marketing Situation Analysis Template
Current Situation Analysis Template
Company Situation Analysis Template
Marketing Plan Situation Analysis Template
Situation Analysis as the Backbone of a Marketing Plan
Since this analysis deals with the assessment of both internal and external factors affecting the business and its products, a situation analysis creates a strong foundation. This serves as the primary structure as to how a business can understand the factors that need to be considered when creating strategies and implementing them.
A situation analysis report will make a company know the following:
- New potential customers
- Improvements that may be applied to the product
- New ways on how to penetrate the market
- The realistic assessment of the business processes
- The growth that their product may have
- The fundamental parts of the business that they need to invest in
Health Situation Analysis Template
Advertising Situation Analysis Template
Regional Situation Analysis Template
Dreaded Situation Analysis Template
Situation Awareness
A situation analysis allows a company to be aware of the market trends and how their products are being perceived by the market. It gives them an idea on the next steps that they need to do to achieve their goal, especially in terms of product sales. Being aware of the situation in the marketplace gives a company better options in providing the necessary processes to get the market advantage.
As the document that defines the current state of the environment where the product is currently in, a sample situation analysis can help in the planning steps to be done by a specific business. The competitive position of a specific business will be analyzed, hence providing an idea of the factors that are affecting the market performance of a specific product.
You may take a look at our Gap Analysis Template and Competitive Analysis Template for other analysis format samples.
Industry Situation Analysis Template
Business Situation Analysis Template
SWOT Analysis
One such example of a situation analysis is the SWOT Analysis. This specifically deals with identifying the strengths and weaknesses of the business or the product that it offers, as well as the underlying opportunities and threats that the company needs to watch out for. You may view our SWOT Analysis Template for sample formats of this kind of analysis.
It is truly important for a business to have a situation analysis as it can give the directive of the things to do and how to apply it. To make sure that your company is doing the correct decisions essential for the growth of the products being offered in the market, use a situation analysis and change the phase of the business you are currently in.
General FAQs
1. What Do You Mean By Situation Analysis?
Situation analysis is the analysis of the internal and external factors of a business and its impact on the overall performance of the company. It must be reviewed periodically as it is one of the essential components of any business plan.
2. What is the Purpose of a Situational Analysis?
The purpose of a situation analysis is to understand an organization’s capabilities, customers, and business environment by studying its internal and external factors. It also helps determine the crucial steps that a business needs to take within the marketplace.
3. What are the Methods Used in Situation Analysis?
Following are the methods used in situation analysis:
- SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
- PEST Analysis ( Political, Economic, Social, and Technological)
- 5C’s Analysis ( Company, Competitors, Customers, Collaborators, and Climate)
- Heptalysis
- Porter’s Five Forces Industry Analysis
4. How Can You Determine If Your Situation Analysis Is Useful?
For you to determine if your situation analysis is functional, it should:
- Be simple and efficient to use
- Be understandable to an outsider
- Focus on internal and external factors of your business
- Identify future goals for your business
5. Why is Situation Analysis Important?
A situation analysis is important as it helps in the realistic assessment of the overall health of your business. It also serves as an effective tool in defining your potential customers, evaluating projected growth, and assessing competitors.
