Free SEO Setup Checklist

Keyword Research

Conduct thorough keyword research to identify relevant target keywords for your website.

Domain Selection

Choose a domain name that reflects your brand and includes relevant keywords if possible.

Content Management System

Select a user-friendly CMS such as WordPress or Shopify to easily manage and update your website.

Website Structure

Plan and create a clear website structure with logical navigation and hierarchy.

SSL Certificate

Secure your website with an SSL certificate to ensure data privacy and improve search engine rankings.

Mobile Responsiveness

Design and optimize your website to provide a seamless user experience on all devices.

Page Speed Optimization

Optimize page loading speed by compressing images, minifying code, and enabling browser caching.

Title Tags

Optimize title tags with relevant keywords to accurately describe the content of each page.

Meta Descriptions

Write compelling meta descriptions that entice users to click through to your website.

Heading Tags

Use heading tags (H1, H2, H3, etc.) to structure your content and incorporate keywords.

Image Optimization

Optimize images by using descriptive filenames, and alt tags, and optimizing file sizes.

URL Structure

Create SEO-friendly URLs that are concise, descriptive, and include relevant keywords.

Internal Linking

Implement internal linking to connect related content and improve website navigation.

XML Sitemap

Generate and submit an XML sitemap to search engines to ensure all pages are indexed.

Robots.txt

Create and optimize a robots.txt file to control search engine crawling and indexing.

Canonical Tags

Implement canonical tags to resolve duplicate content issues and consolidate link equity.

Google Analytics

Set up Google Analytics to track website traffic, user behavior, and conversions.

Google Search Console

Verify your website with Google Search Console to monitor and improve its presence in Google search results.

Bing Webmaster Tools

Verify your website with Bing Webmaster Tools to monitor and optimize its performance on Bing search.

Social Media Integration

Integrate social media sharing buttons and optimize your website for social sharing.

Local SEO Optimization

Optimize your website for local search by creating and optimizing a Google My Business listing.