Free Social Media Campaign Checklist for Trade Show

Prepared by: [Your Name]

Date: [Date]

I. Pre-Event Planning

A. Content Creation

• Develop event-specific content (e.g., graphics, videos, blog posts).

• Create teaser posts to build anticipation.

• Draft key messages to ensure consistency across platforms.

B. Post Scheduling

• Schedule posts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

• Determine the best times to post based on audience insights.

C. Influencer or Partner Outreach

• Identify influencers or partners attending the trade show.

• Coordinate cross-promotions and content sharing.

D. Promotional Hashtags

• Create and promote event-specific hashtags (e.g., #TradeShow2024).

• Encourage attendees and exhibitors to use hashtags.

E. Event Teasers

• Share behind-the-scenes content leading up to the event.

• Highlight key speakers, exhibitors, and activities.

II. Event Day Strategy

A. Real-Time Posting

• Share live updates, including photos and videos of the event.

• Post highlights such as keynote speakers, product launches, and special announcements.

B. Live Coverage

• Stream or post live videos from the trade show floor.

• Conduct live Q&A sessions or interviews with attendees and exhibitors.

C. Attendee Interaction

• Respond to questions, comments, and mentions.

• Engage with attendees by asking for polls or starting conversations.

D. Visual Content Sharing

• Share high-quality photos and videos of booths, products, and networking events.

• Use Instagram Stories or Twitter Fleets for quick updates.

III. Post-Event Follow-Up

A. Thank-You Posts

• Thank attendees, speakers, and sponsors for their participation.

• Acknowledge the success of the event and share future event dates.

B. Recaps

• Post-event highlights, key takeaways, and memorable moments.

• Share any post-event content, such as presentations or white papers.

C. Post-Event Engagement

• Continue engaging with attendees by asking for feedback.

• Encourage attendees to share their experiences and tag the event.

IV. Metrics and Analytics

A. KPIs to Track

• Engagement rate (likes, shares, comments).

• Growth in followers across social media platforms.

• Hashtag performance (reach, impressions, and usage).

B. Engagement Levels

• Monitor which posts received the most interaction.

• Analyze audience demographics and behavior during the event.

C. Hashtag Performance

• Measure the effectiveness of promotional hashtags.

• Track how often event hashtags were used by attendees and influencers.

D. Content Reach

• Review how far content has traveled across social media platforms.

• Track referral traffic from social media to the event website or landing pages.

V. Team and Role Assignments

A. Content Creation

• Assign content creation responsibilities to team members (e.g., graphics, blog posts, video).

B. Social Media Monitoring

• Assign social media monitoring to a team member for real-time engagement and response.

C. Reporting

• Designate a team member to track and report on social media performance during and after the event.

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