Free Trade Show Advertisement Checklist

Prepared by: [Your Name]

Date: [Date]

I. Design and Creative Assets

• Create booth graphics (banners, signage, backdrop, etc.)

• Design promotional materials (brochures, flyers, business cards)

• Develop digital assets (email templates, social media graphics, online ads)

• Create product presentations and demo videos

• Ensure brand consistency across all materials (colors, logos, fonts)

• Design giveaways (stickers, swag, promotional items)

II. Advertising Channels

A. Print Media

• Design and finalize print ads for newspapers, magazines, and event programs

• Confirm print deadlines with vendors.

B. Digital Marketing

• Set up and schedule online advertisements (Google Ads, LinkedIn, etc.)

• Create and schedule social media posts across platforms (Facebook, Instagram, Twitter)

C. Email Campaigns

• Draft event invitation emails and send them to a targeted audience

• Create reminder emails for the event and post-event follow-ups

D. Website

• Add event details to the company website and ensure SEO optimization for trade show-related keywords.

III. Logistics and Materials

• Order promotional materials (brochures, swag, giveaways)

• Print and prepare booth signage and collateral

• Coordinate transportation for materials to and from the event venue

• Confirm booth setup requirements (electricity, furniture, internet connection)

• Prepare business cards, pens, and other branded giveaways

• Double-check inventory of promotional items for event day distribution

IV. Timeline and Deadlines

A. Pre-event

• Finalize all advertising assets and schedule digital ads

• Print and confirm promotional material delivery

• Schedule social media posts and email campaigns

B. During-event

• Monitor booth setup and promotional activities on-site

• Engage in live social media posts during the event

C. Post-event

• Follow-up emails to leads and prospects

• Share post-event content (photos, videos, event highlights) on digital platforms

V. Team Responsibilities

• Assign tasks to team members (e.g., who will handle social media, print material, booth setup)

• Ensure communication between marketing, sales, and event coordination teams

• Set meeting dates for the team to review progress and confirm deadlines

• Designate on-site responsibilities (e.g., booth management, attendee engagement, lead collection)

VI. Budget

• Estimate overall budget for trade show advertisements

• Track expenses for printing, digital ads, promotional materials, and giveaways

• Set contingency funds for any last-minute costs

• Review all costs before the event to ensure adherence to the budget

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